E-Commerce-Marks &Amp;Amp; Spencer

Business Models apply in M&S there argon many types of EC contrast models. Few EC business models ar online lead market, electronic tendering system, name your admit price, identify the best price,affliate selling, viral marketing, group purchasing, online auctions, proceeds and religious service customization, electronic marketplace and exchanges, information brokers,bartering,deep discouting,membership,value-chain integrators and value-chain service providers. The business models used in marks and Spencer are online need marketing, membership and product and service customization. Online lease marketing Online right away marketing refers to the speak communication in the midst of the troupe and customers. The companionships marketing strategy to propose customers and to make them purchase the products/ go they are selling is the direct communication. ( accept Marketing Online, 2007) When the company is able to evoke positive solvent from th eir customers to buy the products/services, online direct marketing will become telling .Direct marketing online should be customer focused. Direct marketing is a sales and advance technique in which the promotional materials are delivered directly to the authorisation customers via direct mail.

Sales may be from a shaper to a customer, eliminating intermediaries or physical stores or from retailers to consumers, making dispersion more in force(p). This model is especially efficient for digitizable products. It is sound in B2C and in some types of EC. (Turban, E, King, D and Viehland, D, Lee, J, 2006) D irect marketing online is nothing but Intern! et marketing. One of the close utile tools to expand a business is direct marketing online .Online direct marketing can help create visibleness for the company and educate the targeted audience about the products and/or services they are selling or providing. (Direct Marketing Online, 2007) Marks and Spencer practices online direct marketing. This is because...If you motive to get a full essay, order it on our website: BestEssayCheap.com

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