Strategy management - HBR Article Essay Example | Topics and Well Written Essays - 1750 words

Strategy management - HBR Article - Essay Example Companies which gained economies of scale across the borders have been encountered with a strategic shift where a company needs to adapt to the local conditions. Demand would be low for many years and companies needs to be well aware of the emerging competitors and constantly upgrade its reputation. The developing countries provides the best opportunity for companies but now the companies needs to focus more on customized products for that segment of richer countries that are underserved. This would facilitate more of product innovation at lower prices. The companies would even need to manage a diverse work force that would require more investments in new communication technologies and a powerful corporate identity. Any strategy formulation is done by a company in order to gain competitive advantage in the competitive business environment. There exits certain criteria’s that needs to incorporated in the process of strategy formulation. These criteria’s are based on market and products, operations and innovation, people and organization, and identity and reputation. The strategy formulated should encompass the factors of identification of emerging market competitors, investment in appropriate positions, and adaptability to the local differences (Clarke, Bennison and Guy, 1994, pp. 11-20). The component of market and products focus on those segments in every other country that is underserved, the price pressures should be recognized carefully so that the strategy do not only encompass premium pricing strategies rather the prices should be set on the basis of competition and the purchasing power of the consumers of the particular market segment, and addition of more innovative variet ies in the product offerings (Acur and Bititci, 2004, pp. 388-408). The operations and innovation factor deals with simplification of the supply chain activities, exploring the opportunity of off-shoring activities, shift the R&D activities where there exist the market