Mobile commerce Research Paper Example | Topics and Well Written Essays - 2000 words

Mobile commerce - Research Paper Example There is more to be done and areas to be covered so as to realize the potential benefits of global of M-commerce. Its constrains and threats should also be dealt with. The first M-commerce was conducted in 1997 in Helsinki, Finland. Two vending machines for Coca Cola that are mobile enabled were installed. Payments could be made through Short Message Service (SMS). The same year, Merita bank of Finland launched the first banking service that is done through SMS. The sale of digital content started when Radiolinja launched the first commercially downloadable ringtones in 1998. Two great milestones were launched in 1999. These are, Smart money in Philipines and NTT DoCoMos i-Mode in Japan. This is an internet service which offered a revenue-sharing plan between NTT DoCoMos i-Mode and the content owner. M-mobile spread rapidly in 2000. Payments for parking were made through mobile in Norway. This was extended to train ticketing in Australia and purchase of airline tickets in Japan. The potentiality of including medical applications to M-mobile was demonstrated by peter Bentley and UCL Computer Science in 2008 (Venkatesh et al, 2003). The basis for M-commerce is high speed internet connectivity. This is well provided by mobile phones and other mobile devices. Tarasewich (2003) points out that in M-commerce, there are websites called Wandering Atrial Pacemaker (WAP) that are developed specifically for mobile devices and mobile phones. Websites that are enabled by WAP display catalogs of products available for users of mobile phones worldwide. M-commerce has overtaken E-commerce and E-business because mobile devices are easy to use, easily available, user friendly and lightweight. Therefore, M-commerce is simply E-commerce conducted over a mobile phone or other mobile device. M-commerce is more under the control of the customer because customization is possible. Customers can personalize their devices like mobile phones to receive what they want, how and when. It