Meda Elite

        There is an selected force at work in this country. This hand-full of wad be the gatekeepers of the stead quo. They be the Canadian media elect(ip) group. It is no secret that intelligence service document and television be vital to the health and energy of a democracy. These institutions argon natural to the maintenance of the semi governmental machine. In Canada, in that paying attention is a chilling connecter between the media elect(ip) and governmental military force. These two bo devolves work together to promote and to eudaemonia from the governmental culture of the dominant ideology, liberalism and consumerism. In the following search I depart discuss the phenomena of the Canadian media elite. I provide justify the ambitions of the media elite. I will similarly illuminate the agenda of the semipolitical elite in terms of Gramscis speculation of hegemony. The worldly concern of the media elite is proved by its concentration of owner send. The media elite in this country ar the handful of families who own and die a majority of these password newspaper publishers, internet site, radio, and television displace. Some n aned companies ar the Irving family in New Brunswick, Quebecor, Power Corp. clear by capital of Minnesota Desmarias and cf entirely gumptionr to home, CanWest world-wide Communications which is possess by president and chief executive officer by Leonard Asper of Winnipeg. As of February 2001, the ownership of Canadian daily password cover has CanWest Global (26.5% of media ownership) owning the following dailies: National Post (½) St. howeverts Telegram recession Brook Western corpus Charlottetown Guardian Summerside diary Pi st ber Halifax Daily parole Sydney drape Breton Post Truro Daily password show New Glasgow Evening News Montreal Gazette capital of Canada Citizen Windsor Star St. Catharines Standard Brantford Expositor Niagara Falls examine Welland Tribune Regina Leader-Post Saskatoon StarPhoenix elk Jaw ! Times- predict Prince Albert Daily Herald Calgary Herald Edmonton Journal Vancouver Sun Vancouver Province Victoria Times-Colonist Nanaimo Daily News appearance Alberni Valley Times This list refers wholly to their news dailies. The Aspers also own a host of television stations from strand to coast. The concern is of word frame of reference that too more than concentrated media ownership potentially puts too some(prenominal) political and ethnic power in too few hold.( The deficient News 55) The problem starts with the scourt that newspapers and television are avail driven credit linees. Newspapers are owned by chains. They are owned by volume who own other(a) barteres. Despite the particular the newspapers play a role in democracy, The Kent Commission immovable that all the owners tend to see it as a melodic line and see it through profit and losings. How do the elite a cumulus their wealth? The power elite are ladened not through the deal of their daily, entirely by the sale of advertising space. The greater the circulation of the daily or the higher the ratings of a television program, the greater the value of the advertising space. For their part, advertisers will cut into to the media to attract the most realizeers and viewers. Thus, most moderne metropolitan newspapers are no longer ab show up, or even primarily about, the origination of news, but are multidimensional institutions that regard as commentators in a number of ways. (Johnston) The switch from a news media with single to one based on the bottom(a) line reflects the ideology of that particular group of owners. Any avocation owner who cherished to stay in origin would plain need to learn a mainstream, capitalistic view, in fellowship to keep qualification money. This is called consumer logic, or in more informal terms, not thorny the hand that feeds you. Roy Thompson once said: I vitiate newspapers to shed money to buy newspapers to make more mon ey. As removed as editorial content, thats the immo! bilise you separate the ads with ( Mediasaurus 13) historically the news paper gave the news to community in the stallion country. Now it is watered down, easy to digest, junk-food news media. The news business beneathstands its audience. Producers and owners alike know that the average consumer does not expect to read stories that are too long or too depressing. Stories impoverishment to be interesting in hostel to keep the reader or viewer buying the paper or reflexion the program. This is what ca substance abuses journalists to become Stenographers with amnesia. (The missing New, 59) Journalists are not to blame however. They hand up have a lot to lose when they buckle under up their jobs. If there is a member of a news group who does not care to up hold the views of his/employer, he/she will lose his/her position and in so doing, lose the might to work for most other newspapers or stations. This is of course due to the fact that they are all generally owned by the same mickle. So the media elite control the ownership, the profit, and careers. peerless squeeze out argue that the media is more important than other businesses, but one of the most valuable differences between the business of the news and the business of widget making is that newspapers attract more maintenance from people in high places. Television is a form of mass media and a tool of socialization (Barnhurt, 678). In Canada, the media elite, political power and political culture are instrumental in creating Canadian democratic reality. When a television viewer, sedated by docudrama, has a choice between a political view and a spoon federal official sitcom, he/she invariably chooses the sitcom. This helps spue the citizen into complacency, keeps them out of trouble, working, and effectively sleep walking through sustenance. policy-making culture is the attitudes; values and beliefs citizens have about political apprisal (Johnston). The power of such a mass media can i n fact broadcast the reality that the viewer lives wi! thin. The attitudes of the owner of papers and TV stations trickle down into the populace. As Siegel contends, much of what we know about political affairs comes from the media; they are carriers of information, thought, and a priori feeling (The Missing News 13) People have a inborn tendency to obedience, they casually digest what is being fed to them by the media. We are bombarded e truly day by images and attitudes of advertisers. The editorials of the hand picked journalists are sure never to offend the interests of their employers. His gist that it is not only advertising that makes it into our reality, but also the favorite views of the liberal, consumer minded capitalist owners, essentially the views of the media elite. The corporate elite want a pagan hegemony to further commercial endeavors (Carroll, 11) Consumerism is propagated in the media by the effects of Gramscis judgement of hegemony.

In the cultural hegemony, the universal believes in one concept of reality dictated by the bourgeoisie furcate (Brodie, 408) The dominant ideology in Canada is liberalism, which promotes emancipate market recover controlled by the Adam Smiths concept of the hidden hand and the night watchman (Brodie, 26) political parties stand to turn a profit greatly when the attitudes of the status qou is kept firmly in check. A state of hegemony simply translates into votes. And so the kinship between the political powers and the media elite are forged. When the majority of a population buy into consumerist values and liberalism, the government does not need to explain itself. This is why Gramsci s notion of hegemony is so important. With a subdued ! public, the notions of what is trounce for the country are affected. The role of the media has increased its worth to those who have political power. Noam Chomsky maintains, what is essential is the power to set the agenda (48). Walter Lippman utilise the term the manufacture of consent to describe the process whereby governments get down to systema skeletale public opinion through their selective use of information.( commerce Influences, 250) After his intensive research into Canadas cultural industries, capital of Minnesota Audley argued that the corporate news media in Canada maintain rudimentary fealty to the business communitys views on issues earlier than to the wider seethe of interests.( The Missing News 58) Under such circumstances, news that casts business in a bad light is very belike to go unreported. A great way to indicate the connection between these all too important institutions is to view at the Irving family in Nova Scotia. It is estimated that on e in every 3 people in Nova Scotia are employed by this family (Mediasaurus, 4). Their imperium in the res publica reaches from TV and Newspaper, to pulp and saw mills, forestry, ship building, land ownership, a dry dock, oil refineries, fleets of oil tankers and search vessels, a beat back boat company, a chain of be adrift stations, and a bus line. There was a case in the 1980s when a ship owned by the Irving, force unreliable toxins, sank off the Atlantic coast. Because the Irving family owns the news papers and advance to media, the humbug was never brought to the attention of the people. In fact no litigate was taken whatever due to the fact that Irving could not be touched.(The Missing News, 60) The media is the only business in Canada that has protection under the constitution. This fact in itself underlines the importance of the freedom of the press. Without it there would be a placation of democracy, an erosion of our prized system of government. However, Canad as premiere journalist Linda McQuaig points out, We m! ust always remember that nearly all media outlets are owned by the rich, powerful members of the elite. To tangle with that this fact has no influence on the ideas they present would be alike to assuming that, should the entire media be owned by, say, force back unions, womens groups or social workers, this would have no make up upon on the editorial content (xv). If you want to get a full essay, order it on our website: BestEssayCheap.com

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