Case study Example | Topics and Well Written Essays - 1250 words - 15

Case Study Example First, the target to achieve higher scores in already flooded market by using the slogan ‘I will’. Creation of better products with continued innovation that accommodate variety of people enables the brand to stand out. Use of media and retail presentation also account for part of marketing strategy. Main distribution channels for the company have been through regional and national sporting whole sales, special stores, chain stores and institutions. Additionally, sales directly to customers also take place through factory stores in Asia and North America. Third parties produce fine fabrication for company and this production undergoes through collaborative check. Thus, the company ensures usage of only high quality fabrication in manufacturing of their products. Most of the products the company uses are advance technologically through the third parties or on short term to limited sources, which get them from limited suppliers. The third parties provide the company with technologically advanced fabrication used in production. These supplies take place through short term only from limited suppliers. Manufacturing of the products takes place through unaffiliated 14 companies in 65% of the products.Locations of the manufacturing companies are in Philippines, China, Malaysia, Jordan, Cambodia, Vietnam, Indonesia Nicaragua and Mexico. Management of the company inventory is through consideration of various factors, which include current orders, sales expectations and delivery requirement by the customers. By December 31 2013, the company had 117 factory houses and 6 brand stores in North America. Meeting customers’ demands form the basic strategy in inventory management that is a continuous process. System in inventory management enables the company to forecast and planning supply process. During the start of the company, funding for its operation came from the owner but growth and expansion of the business