View of white women in interracial relationships

View of white women in interracial relationships A Qualitative Analysis of Black Womens Constructions of White Women in Interracial Relationships. Research, especially media discourses suggest and show that black women have a negative discourse towards white women who have interracial relationships. Therefore this exploratory qualitative study used focus groups to investigate how black women construct interracial relationships and white women who have interracial relationships. Social constructionist guided the discourse theory methodology. Participants described Introduction Since the 1980s social constructionism has become an increasingly influential perspective within psychology (e.g., Burr, 1995). Social constructionism suggests that human experience, including perception is mediated historically, culturally and linguistically (Willig, 2007). Therefore for this study, it is important to understand gender and race historically, also black and white unions within a historical context. Interracial relations in a historical context, the construction of race and multiculturalism Historically, interracial unions have played an integral role in the construction of racial categories. Interracial sex and marriage became deviant within the construction of a white identity that was in opposition to blacks. The underlying basis for interracial sexuality as deviant being the claim that blacks and whites are biologically and culturally different. An important part of this concept of race is based on black peoples experiences, constructions and discourses about whites as threats to racial purity (Childs, 2005). The issue of interracial sex and marriage is an integral part of the construction of race and racial groups, with the opposition to and the fear of interracial relationships often used as a means to execute and justify racist ideologies and practices. Thus, Ideas of race as biological difference emerged with slavery, as a justification. So both the construction of white/black relationships as problematic, and the abuse seen during slavery, can be seen as emergi ng along with changing discourses of race. During black slavery, among white peoples interracial sexual relationships was constructed as deviant, and this idea of deviancy was primarily aimed at preventing black male slaves from engaging in sexual acts with white women. It has been documented that those who did engage in interracial sexual relationships would be punished. However, for black people there is a complicated and painful history to black and white interracial relationships, as a result the roots of the hostility are different from white people. The discourses on interracial relationships are complex. The hostility that black communities may have to wards interracial relationships derives from a social and collective memory of violation by whites. Historically blacks as a group have had to deal with the devaluation by whites and this in turn has effective blacks identity which has as a result shaped the attitudes and responses to interracial relationships. It has been well documented that black women were allegedly raped and sexually abused by white slave masters who all play a huge part in the sociohistorical construction of race and the rules of race relations (Childs, 2005). Social constructionist propose that the concept of race, for example the belief that the classification based on skin colour and other skin deep properties like body shape or hair style maps onto meaningful, important biological kinds which is a pseudo biological concept that has been used to justify and rationalise the unequal treatment of groups of people or others (Machery Faucher 2005). Social constructionism became prevalent mainly in the 1970s. It became recognised that the biological concept of subspecies, that is, of population of conspecifics that are genetically and morphologically different from each other, could not be applied to human. Assigning an individual to a race does not buy the inferential power you are usually warranted to expect from a biological kind term. Also, classifications based on different traits such as skin colour, body shape hair etc usually cross cut each other (Brown Armelagos 2001). Thus, the racialist tenet that skin colour and other skin deep properties pick up different biological groups has been assumed to be false. Thus, biology has fuelled the recent racial scepticism of social constructionists, that is, the view that races do not exist. But social constructionists about race are not mere sceptics. They usually underscore the instability and diversity of human beings concept of races. For instance Omi and Winant (2002) state that effort must be made to understand race as an unstable and decentered complex of social meanings constantly being transformed by political struggle. Banton (1970) suggest that this notion is a modern intervention, rooted in the eighteenth century taxonomies of Linnaeus and Blumenbach, for them, there were times or places where people did not have any concept of race (Machery Faucher 2005). The constructionist contribution to the understanding of racialism is important. It suggests that individuals concept of race do not occur in a social vacuum: social environment are important to explain the concept of our concept of race. This helps to identify the diversity of indi viduals concept of race across cultures. There has been growing literature in evolutionary psychology and evolutionary anthropology about racialism. Although no consensus has yet emerged, several proposals have recently attempted to describe the underlying cognitive mechanism responsible for the production of racial concepts (e.g., Hirschfield, 2001; White, 2001; Machery Faucher 2005). The two latter approaches are both a needed supplement to the social constructionist approach. The recurrence of racial classification across cultures and the commonalties between them suggest that racial classifications are the product of some universal psychological disposition. There is much literature that addresses the issue of interracial relationships and marriages specifically, for example both quantitative and qualitative methods have been implemented. Interracial heterosexual relationships have been explored from many viewpoints. Qualitative research has been conducted on black men and white women interracial couples (McNamara, Tempenis, Walton 1999; Rosenblatt, Karis, Powell 1995; Spickard 1989) and quantitative data of black and white attitudes towards interracial dating (Davis Smith 1991). Social sciences have focused on how and why interracial couples have come together, the demographic similarities and differences and the comparisons of interracial relationship compared with same race relationships (Davis 1941; Gaines et al. 1999). Davis (1941) article deals with interrelation between marriage and cast and Gains (1991) research is concerned with the differences between secure and insecure individuals among both sexes in heterosexual interraci al couples. Qualitative studies of interracial relationships has focused on the views, experiences and opinions of the couples and their relationships with society and the community (McNamara et al 1999; Root 2001) Some researchers have suggested that the number of couples, although increasing has remained small because of the lack of acceptance. It has been found that ethnic minority communities at times consider minority individuals that pair with partners as race traitors or whitewashed (Pan, 2000). Yet, there is little research on the ways that interracial couples are socially constructed and the societal responses from black womens towards interracial relationships. Existing research on interracial relationships show that they do not look at examining race as a changing socio historical concept and construct. Researchers have studied interracial relationships without first acknowledging race and racial groups as socially constructed and subject to change and conflict instead they reproduce the idea of race as real and a natural phenomenon. While the latter literature review has provided important perspectives on understanding interracial relationships, the current study is different as the study places an importance on societal responses to interracial relationships from the voices of British black women. Evolved Cognition and Ethnicity and Culture: Cultural Transmission Ethnicity and culture are related phenomena and bear no intrinsic connection to human biological variations or race. Ethnicity refers to cluster of people who have common culture traits that they distinguish from those of other people. People who share a common language, geographic locale or place of origin, religion or sense of history, traditional values, values and so on, are perceived, and view themselves as constituting, an ethnic group (e.g., Jones,1997 Smedley 1999). However, according to Smedley and Smedley (2005) ethnic groups and ethnicity are not fixed, bounded entities, they are flexible and open to change and they are usually self defined (Barth, 1998) Theories of cultural transmission provide the proper framework for integrating the two main traditions in the study of racialism (Richerson Boyd, 2004). The idea is that many beliefs, preferences, reasoning patters are socially learned. Similar to the traditional social learning theory, they are acquired from ones social environment form an individuals cultural parents for instance (Boyd Richerson, 1985). According to Machery Faucher (2005) race is culturally transmitted, which lines with social constructionist reliance on traditional theories of social is learning, that is, with the idea that the concept of race is acquired from an individuals social environment. This in turn gives explanations as to why a culture, at a time, people tend to have the same concept of race. This also explains why different cultures at different times have endorsed the same concepts. The Social Construction of Interracial Couples The ideas of race has been produce and reproduced though the construction of racial groups and social interaction, which had led to consequences in beliefs and practices. Therefore the images and meaning attached to black and white relationships are not simply produced by the black women but are rather constructed, socially, culturally, politically in their society and by the varying social groups (Childs, 2005). Therefore the black womens understanding of their own identities are shaped by the responses of others and the images of how black women oppose to interracial relationships in which exists. Unnatural discourse In British culture interracial relations is probelematised. Interracial sex is treated as a problem. Recent films such as Jungle Fever, Bodyguard and Rising Sun have portrayed interracial sexual relations as acts of deviance (Mencke, 1976). These narratives have been accompanied by severe moral lessons about destructive nature of such unions, which often damage not only the lives of the character but their family and friends too. Whatever the situation, the unifying element of such popular representation is that interracial relationships do not work. Academia controversy often surrounds the culturally authoritative discourse of science. This has been used overtime to justify a multitude of agendas, not least of which has been to ensure a moral argument for slavery and the conquest of the New World. Infused with notions borrowed from Darwins theories of evolution and natural selection, fears expressed in such writings have typically been grounded on notions of purity and degeneration of races through mixing of blood. Typically, researchers conclude that participants in interracial relations are deviant, rebellious or rejected by their racial group (Buttny, 1987; Muhsam, 1990), it is clear that racial categories are bounded within discursive constructs that make any transgression appear abnormal, if not wrong. Sexual relations between black men and white women have generally been located in the discourses of the unnatural. Sexuality between races has been constructed as transgression. Saxton (1995) argues that race thinking rests on class foundation , and it is also the case that ideologies of racism, one articulated, take on a life of their own and assume many contested and varied forms. Hooks (1990) puts forward, that our attempt to destabilise the naturalised discourses that define and construct race and sexuality is confounded by language (Tyner Houston, 2000). Mapping a discourse The current discourse against interracial relationships includes the following. First, it entails a range of racialised masculinities and images of what it means to be a man differentiated by race and class and at times drawing in racist stereotypes of the nineteenth and twentieth centurys. Secondly white femininity is racialised; white women who choose interracial relationships are constructed as sexually loose or sexually radical. Third, the discourse generates a view interracial relationship as transgressing fixed racial or cultural boundaries. These three elements presuppose a fourth, the idea of race as explained earlier as a fixed and essential axis of differentiation and sixth, the idea of cultural differences is tied to race and biological belonging (Frankenberg, 1993). Social Construction of Black women, Black Femininity, Gender and Mixed race as Ideal Research on the issues of black womens, appearance and the marriage market is also important (Childs, 2000). Morrison (1972) wrote that there are devastating effects of persistent European ideals of beauty on the self image of black women. While light skin blacks are evaluated as more attractive and more victorious in terms of income and employment (Hughes Hertel, 1990). This of course plays a huge role in the way that black women construct interracial dating and specifically the white women since the discrimination based on skin colour may be associated with the decision to date interracially as a privileging of lighter skin and the lightest skin of all white (Russell, Wilson Hall 1993; Childs 2005). It is important to understand that there are a dual set of myths which distinguishes the construction of black women from other groups. The social construction of race is dependent on gender categorisation and the social construction of gender is dependent on racial categorisations. This process of using race to define gender has a long standing history. According to White (2001) he argues that nineteenth century scientists often used race to explain gender and gender to explain race. The result of this is the segregation between groups of individuals based on their race and genders; where some groups are portrayed as dominant and normal and others as subordinate are based on social construction , the consequences of this is real and determines the power relations both between and within groups. In an effort to maintain these power relations and structures, cultural myths and symbols which are mainly based on stereotypes are employed. And as such, cultural symbols of black womanhood serve to mask as normalise the inequitable position of black women. As a result of racing gendering, black women find themselves marginalised on two fronts, race and gender. They are margin isled because they are non white. This marginalisation occurs on two levels, the first being that there is a construction of black women in relation to white men. Secondly, there is the construction of black women in relation to white women. Overtime time, these multiple marginalisations resulted in the development and redevelopment of a number if cultural symbols and icon used to represent black womanhood (Zachery, 2009). Dominant discourses: Now Interracial sexual relationships remain controversial both in the United Sates and the United Kingdom. Examining the discourse on interracial relationships brings a range of issues key to comprehending the impact of racism both on black womens experience and worldview and on social organisation more broadly. Interracial relationships continue to be a social issue in the black communities. Most black- white relationships involve a black man and white women according to the UK census. According to Collins (2000) black women remain called upon to accept and love the mixed race children born to brothers friends and relatives who at the same time often represent tangible reminders of their own rejection (2000, 195). Dickson (1993) suggest that interracial relationships between black men and white women along with the high murder rates in black communities, and levels of incarceration are viewed as the source of the shortage of good black men. Although statistics show that there is an increase in black white interracial relationships and marriages, the oppositions to these relationships have not necessarily disappeared. No matter how these relationships are viewed, what are interesting about them are the responses they receive from black women. An in depth analysis on black British womens constructions on heterosexual interracial relationships will provide a better understanding of this phenomenon. Therefore this project will look specifically look at the way in which British black women respond to interracial relationships and specifically their constructions towards white women who have interracial relationships. The project will look at the way black women construct interracial relationtions by asking them about their attitudes and their beliefs of interracial relationships, and popular culture and media depictions. I will discuss the images and discourses that have been constructed about interracial relationships and how these images and discourses contribute to the construction and maintenance of how black women construct white women who have interracial relationships. I approach the study of interracial relationships, understanding these interracial unions as socially constructed. It is important to understand that this will not be a nationwide representative study of attitudes, beliefs or occurrences that can be generalised. Rather this project provides an ethnographic look at black womens constructions through in depth focus groups Method Participants I recruited my participant by handing out a recruitment sheet outside lectures. The recruitment letter explained the nature of the study and if the student wished to participate in the study to please contact me. My participants were either students at London Southbank University or known to me personally. Their age ranged from 16- 45, all of my participants were Black British women; All of my participants were born in Britain. It was made clear to all of the participants that they could withdraw from the study at anytime. Design Discursive analysis provides an ideal opportunity for studying ideology in psychology. In the 1970s the materialization of a new paradigm in social psychology occurred. New paradigm researchers called for a turn to language which was inspired by theories and research which had emerged from other disciplines. This turn to language was the setting of the emergence during the 1980s, in social and developmental psychology and in other major parts of psychology (Parker, 2005). Studies such as Henriques et al, (1984) illustrated how language that is spoken can be organised as patterns of discourse. Discourse had a theoretical basis in the social constructionist approach (e.g., Burr, 2003). The social constructionist perspectives purpose was that understanding the study of human interaction and the linguistic communication is of importance. According to discursive psychology, language does not merely express experiences, rather, language also constitutes experiences and the subjective, psyc hological reality (Potter Wetherell 1987; Shotter 1993; Wetherell 1995); therefore, construction of social reality through the use of language enables discourse analysis to come about. This social process sustains this knowledge through social interactions (Burr, 1995) discourse can alter and adapt overtime; therefore, discourse are historically and culturally identifiable and is analysed through the language employed in the social interactions. This method is what I thought is best suited for my final year project as I was not looking for the participants personal experiences but rather how the participants construct inter-racial relationships and white women who have inter-racial relationships. Potter and Wetherell (1987) introduced discourse to gain a better understanding of social texts through examining social life and social interactions. Its aim was to scrutinise discourse through analysing verbal and written communication. A number of themes are common in discourse analysis these include rhetoric, voice, footing, discursive repertoires and the dialogical nature of talk. Potter and Wetherell 1987; Wetherell Potter 1992 provided some of the best work on social psychology. It was developed as an analysis of racist interpretive repertoire. This entail suggested how discourse functions ideologically. For example a discourse of heterosexuality defines what is deviant. The practice of discourse analysis involves a range of procedures designed to encourage the researchers to process and reprocess their material these include transcription, coding and recoding. According to Potter (2003), Discourse analysis is the study of how to talk and texts are used to perform actions. He suggested that discourse analysis research should centre on four aspects. How language forms and constructs accounts on social things; how actions and social practices are achieved through linguistics; the ideologies of a particular social action, and, looking at psychological concepts through discourse. Therefore this method will be used to analyse the transcript. Black womens constructions towards interracial relationships and white women who have interracial relationships; Transcript of two focus group discussions between young black women will be analysed. An examination of the text will be scrutinised closely, known as coding (Potter Wetherell, 1987) coding helps to select relevant information from the text. However, there will always be parts of discourse in which cannot be analysed; thus the same text can be analysed again, generating further insight (Potter Wetherell, 1987; Wetherell Potter 1992; Willig 1995, 1997, 1998) the data will analyse any key discourse that show from the data and how the data constructs that. The discourse analysis will also pinpoint any interpretive repertoires (Gilbert, Mulkay, 1984) and instances that occur in the text. This will require reading and re- reading the transcript, making various notes and coding gathered by the repertoires. Procedure The process of recruiting participants was not difficult, mainly because some of the participants were known personally to me and that I also recruited LSBU students, therefore the participants were easily accessible. Needless to say, the women who took part in the project did so voluntarily. They also knew they could refuse to answer particular questions, or discontinue with the discussion at any given time. I advertised by handing out a participation information sheet (see Appendix A) to several students. I gave them a brief overview of the study and asked whether they would be interested in taking part in the study. Two focus group discussions took place in a private area in the LSBU library where they were all given consent forms to sign (see Appendix B). Predetermined questions were asked and the process was recorded using a tape recorder and dictaphone. Private matters in regards to relationships were asked therefore all participants were introduced to one another to ensure that there was no discomfort. The nature of the study was explained to all the participants individually and within the focus group discussion so that no offence was taken when the questions were asked amongst one another. I guided the focus group to express both their opinions and thoughts on the subject at hand and ensured that the discussion did not go off tangent, therefore limitations were applied. I then later transcribed the focus group and drew out themes that emerged from the discussion. Materials Recruitment To recruit the participants an information sheet was handed out, which can be found in Appendix A. It was intended to be clear about the criteria of the project whilst also being highly informative. Schedule Participants were instructed to answer questions which can be found in Appendix C Analysis The transcript is one of two focus group discussion about interracial relationships and how black women construct interracial relationships and how they construct white women who have interracial relationships. The first focus group consisted of six young black women and the second consisted four. Several themes emerged from the data. The analysis revealed, through grammatical and stylistic strategies numerous interpretive repertoires Wetherell and Potter (1998): deviation, extrematisation, constructing relationship as sexual, generalisation and hypersexualisaion normalising in order to put themselves in positions to validate their views on white women and interracial relationships in general. Both focus group discussions justify their actions through language as to why they have these views; this is when discourses are visible. Focus group discussion between young black women students Extract 1 discussion transcript 1 (Page 1) interpretive repertoire: Positioning themselves Participants constructed meaning through shared conversation: they mutually positioned themselves using a variety of discursive techniques. The participants also justified their answers by using discursive markers. Sianne like the other black respondents employed a discursive strategy I am not fazed by it, but by also offering disclaimers doesnt bother me. However they give several reasons as to why interracial couples are problematic Sianne; When I see a black man with a white woman Im not phased to be honest as the saying goes Love is Blind. But sometimes I find that when I pass a mixed couple sometimes the man will avoid glancing in my direction and the woman seems tense. (Laughter) From the language used, Sianne and the other black females use discursive strategy by first stating that they are not against interracial couples Im not fazed by it (line 74-76) It doesnt bother me but show signs that the relationship lacks security. For example Sianne states that the man avoids looking at her and the woman seems tense. According to Wetherell and Potter (1992) posits that racism must be viewed as a series of ideological effect with flexible, fluid and varying content. Therefore, racist discourse should not be viewed as static and homogeneous, but as dynamic and contradictory. Some of the participants state that they do not have a problem with an interracial coupling. However, they use language amongst each other witch contradict themselves (Lines 91-92). Saphira: I dont really think anything unless the black guy is really attractive and the white woman is ugly The extract opens with a disclaimer (Hewitt Stokes, 1975) a disclaimer is a verbal devise that anticipates, and rejects, potentially negative attributions. I dont really think anything disclaims possible attribution of intolerance in the light of the comments in which are about to follow unless the black guy is really attractive. Extract 2 discussion transcripts 1 (Page) interpretive repertoire: Constructing relationship as sexual and deviant A significant piece of the opposition from the black women was why a black man would chose to date a white woman. They construct meaning as to why they becoming interracially involved and the implications for black women. Several of the participants construct white women as easy and more inclined to perform oral sex as the reason why a black man will choose to be in a relationship with a white woman. Saphira; I think white woman are more open to trying new things sexually that a black man wouldnt get from a black woman, I think they come across easier .   When asked why a black man would choose to be in a relationship with a white women. A variety of terms was employed by the participants. This included easier (Saphira) and stress free lifestyle (Jamila) open-minded to certain sexual acts (Justina). Justina; I personally think that a black man would be in a sexual relationship with a white woman because, she may be more inclined to perform certain sexual acts that may be a taboo in a black womans eyes and may also be more open-minded to certain sexual acts such as oral sex or oral sex in comparison to a black woman (Lines 96-101). Black women thus positioned interracial relationships as sexual and constructed white women as easier and stress free. It shows that white femininity is racialsied; that white women are easy and are sexually radical. A rhetorical technique employed here is constructing corroboration and consensuses (Edwards et., 1992) white women are more open minded to oral sex acts by saying that more than one women behave this way. This technique is used again by Justina this may be a taboo in black women eyes she positions herself to the category entitlement Extract 3 discussion transcripts 1 and 2 (Page) interpretive repertoire: Shortage of good black men Saphira; When I see a good looking black guy with a white woman, I cant help but be disappointed and look and think why?.   The construction of black and white couples (focusing here on a black man with a white women) as outside the norm, Saphira also constructs that these couplings as deviant (lines 155-156). Tanya: I know this is really judgmentalà ¢Ã¢â€š ¬Ã‚ ¦but I automatically think that the black man is not really black! By this I mean he is surrounding by white friends he has never dated a black female and deep down he wishes he was white. Its a bit of a waste inità ¢Ã¢â€š ¬Ã‚ ¦ One theme in which was visible in both transcripts was the shortage of good black men. Tanya states in the above extract its a bit of a waste init signifying that black men have value before becoming involved with white women. This construction exposes black racism and opposition to interracial relationships. Tanya also uses a disclaimer, a rhetorical devise that allows her to put forward what may be seen as judgemental views Pricilla: discussed how black men of high status with wealth get with white women because they see them as a symbol of success (Lines 82-83). In lines 82 to 83 Pricella constructs more general oppositional categories of them Extract 4 discussion transcript 1 (Page) interpretive repertoire: Diluting the race Traitor Black communities can act as deterrent to interracial relationships as these relationships are constructed as incompatible with black cultural affinity. In other words for a black man to engage in an intimate relationship with a white women means that one is a traitor to white society and in the process sold out the black society. During the focus group discussion Pricella constructs black men who get with white women as traterish especially African men (lines 242-244). Pricella: doesnt make me feel anything but I aint gona alie I think its traiterish its like they getting with a white women is the ultimate price for them when a black men get status even African men Ooh white women Saphira: also state that people may view the black man as

What Were the Social and Political Impacts of the Partition of India and Pakistan?

India gained its independence from Britain on the 15th of August, 1946 but then was previously faced with another issue. Partition. Muslims and Hindus wanted to be separated into their own countries, but what impacts would this have economically and socially? I will answer this question, analyzing both aspects, throughout this essay. This essay is based on books and articles I have read as well as interviews from my family members and detailed research through the internet. One source I mainly used was a book by Gyanesh Kudaisya and Tai Yong Tan: The Aftermath of Partition in South Asia, which gave me a good idea of the aspects that were mostly impacted by the partition and how I should format this essay properly to thoroughly answer my question. Another book that greatly helped me was, The Economic Consequences of Divided India: a study of the economy of India and Pakistan, by Chandulal Nagindas Vakil. This book helped me answer the question of economy more detailed. I also interviewed my grandma, which gave me more of a cultural feel on how to answer this question. Towards the end of Britain’s 190 year rule over India, unavoidable issues began rising. These issues would be the reasons of Independence from Britain. Once the British began to see that their reign is coming to its end, they decided that they would first split the Hindus and Muslims before allowing India to gain its independence. So rose the issue of Partition. Though Hindus and Muslims had once lived peacefully together as brothers, that was soon changed and the notion of partition spread like a deadly virus. Muslims wanted to return to the previous days when India was under the Mughal Empire, which was the Muslim rule. They could not bear the idea of Hindus becoming more powerful or even equal to them. They also â€Å"†¦refused to learn English and to associate with the British†¦,† but once they saw â€Å"†¦that the Hindus were now in better positions in government†¦,† they knew that they had to put these differences between the British aside for now (Keen). Hindus were the same way, in the matter that they could not see Muslims ruling over them once again even though it might not be directly ruling but rather in higher authorities. Also, political leaders Jawaharal Nehru and Mohammad Jinnah were in a fit about who shall be the Prime Minister of India. This task of deciding was giving to Gandhi because of the high amount of respect everyone had for him. Choosing either one could lead to major controversies as well as violence because Nehru was Hindu and Jinnah was Muslim. After much contemplation Gandhi decided that they will divide India so that Jinnah could control the Pakistani Congress and Nehru the Hindustani Congress. Violence ensued and overnight people left their houses in a hurry to avoid being robbed, raped and killed. The social aftermath of the partition includes the civilians and their society. During this extreme upheaval and â€Å"†¦movement of some 12 million people, uprooted, ordered out, or fleeing their homes and seeking safety. Hundreds of thousands of people were killed, thousands of children disappeared, thousands of women were raped or abducted,† (english. emory. edu, Economist). Each religion were trying to reach the â€Å"†¦regions where their ancestors were from,† and like this â€Å"15 million refugees poured across the borders to regions completely foreign to them,† (Keen). Families were separated, uprooted and all in all destroyed. Other social impacts were that of simply talking to one another in society. Hindus would not talk to Muslims and vice versa. They mercilessly killed each other out of senseless rage of their differences. An example of this senselessness was when Gandhi was shot by a Hindu. Gandhi was also Hindu. Then why did this fellow Hindu kill Gandhi, a man of such high virtues and a major cause for independence? A man that was never a supporter of violence but in the end died of violence from his fellow Hindu? The cause was simply that â€Å"the Hindu detested Gandhi’s tolerance towards Muslims,† (Trueman). This caused an already unraveling society to unravel the last of its binding seams. It was literally rare to see a Hindu and Muslim together in a time of such anger and hate. There was nothing safe about this time and it was considered a blessing to come out alive even if in the poorest of conditions. The partition not only had an immense impact on the social aspect of the society but also on the economic aspect. Impacts included a decrease in confidence in enterprising and there was â€Å"an atmosphere of uncertainity and suspense,† (Anand). Investors and business men didn’t know if their shop would be burnt down the next day or if they were putting themselves and their family in danger by making themselves known. It also caused a â€Å"gap in demand, for products like cotton textile, glass, aluminium, vegetable oils, rubber goods, foot wear†¦,† (Anand). Also shortages of raw matierals were experienced in industries such as the â€Å"paper,leather tanning and some chemical industries,† (Anand). Another impact of the partition was that many of our skilled laborers were forced out of the country into the country of their ancestors. The partition of India was done in unnecessary rage over religion, society and a fight with the past that they could not let go. This partition broke the country into two parts so opposite from each other and whose hatred has not yet simmered down after all these years. This partition left so many scars on both the lands both socially and economically though the social impacts being more lasting and greater than the economic. These social impacts have remained though not as intense or violent as in 1947 but they have not yet gone and might never end but the economic issues listed previously have been dealt and handled and now India is a major rising power in the world.

Classify the business according to its ownership †McDonalds Essay

The business I have decided to choose for this assignment is McDonald’s. McDonald’s ownership is a franchise. McDonald is a large business with more than 30,000 restaurants in over 100 countries, serving more than 38 million people each day. * Overseas comparisons indicate that franchising is the fastest growing form of retailing and McDonald has grown quickly by granting franchises. The term franchising has been used to describe many different forms of business relationships. This form of business ownership was first introduced in the U.K. It is a form of business organisation that is becoming increasingly popular in the United Kingdom. * A franchise is an agreement between two parties. An entrepreneur (franchisor) and franchisee. The franchise agreement grants to the franchisee the right and authorisation to operate a specific McDonald’s restaurant, at a single address. The franchise term is usually for a period of 20 years. These franchise rights include the use of McDonald’s trademarks, restaurant dà ¯Ã‚ ¿Ã‚ ½cor designs, signage and equipment layout, the formula and specifications for menu items, use of McDonald’s method of operation, inventory control, book-keeping, accounting and marketing. * A separate franchise lease covers the right to occupy the restaurant premises. In returns, the franchisee agrees to operate the business in accordance with McDonald’s standards of quality service, cleanliness food safety and restaurant safety. The franchisee is expected to take a ‘hands on’ role in operating the business, and to be involved in local civic and charitable activities. * Throughout the franchise term, the franchisee’s sole business interest should be McDonald’s. Franchising is really the ‘hiring out’ or licensing of the use of ‘good ideas’ to other companies. A franchise grants permission to sell a product and trade under a certain name in a particular area. For example if I have a good idea, I can sell you a licence to trade and carry out a business using my idea in your area. McDonald’s is a big example of brand franchising. McDonald’s has grown its business in the United Kingdom through franchising outlets. Explain the benefits and constraints of the type of ownership. In order to succeed it is necessary to consider the benefits and constraints involvement in franchise. There are clear benefits to this: * You don’t have to come up with a new idea. Someone else had it and tested too! * Large, well-established franchise operations will often have national advertising campaigns and a reputable, well established trading name. * Good franchisors (BFA) will offer comprehensive training programmes in sales and indeed all business skills. * Good franchisor can also help secure funding for your investment as well as e.g. discounted bulk-buy supplies for outlets when you are in operation. * If you are aware that you are running a franchise customers will also understand that you will be offering the possible value for money and service – although you run your ‘own show’ as a part of a much larger organisation. Benefits for franchisor: * Low capital expenditure — franchising is an excellent method of expanding your business with a limited amount of ready capital. Franchisor takes a share of profit without taking risk. Low risk route to expansion. * Personal commitment and motivation from franchisees is greater than from employees, the reason being that they have more accountability and responsibility than an ordinary employee. * Reduced daily involvement — it is a method of obtaining conscientious and dedicated personal who work hard to a safeguard their investment. Benefits for franchisee: Some of the advantages of franchising to the franchisee are that it gives them the opportunity of sharing some of the benefits of a large business such as: * An established reputation * A known brand name and image * Skilled management * Large scale advertising programmes which are usually paid for by an advertising levy * Economies of scale, producing on a large scale is termed economies of scale. McDonald’s does this by trying to keep low cost through economies of scale. They try to select suppliers, which will give the company value for money. * Franchising also offer much of the independence of a sole proprietor In this way a small business benefits from the economies of scale That comes from being part of a large company organisation. Constraints of franchising * Limits on product price – they can’t change their product price up to wherever they want. They have limits for price. * Limits on variety of product – they can’t have variety of products. Customers get confused if they’ll keep variety of product they have to keep certain products. * Limits on freedom- they can’t do whatever they want. They have to follow owner’s instructions to run their business. Franchisees have not much freedom. * Limits on the title of their business- they can’t even change the colour of their title. As you can see they have same colour and title style wherever their branches are. Task 2: A Clear description and explanation of the objectives of the business. The objectives of businesses can vary enormously. Companies may have a number of objectives. In general, the objectives pursued by a business tend to vary according to its size, ownership and legal structure. Small businesses are more likely to focus on survival as an objective as they tend to lack the financial resources to cope with adverse trading conditions. Larger businesses may aim to maximise profits. As being one of the larger businesses McDonald has the following objectives: * Profit maximisation * Survival * Market share * Growth * Providing exceptional customers care * Remaining an efficient and quality producer offering high value to customers (according to company’s policy) Profit maximisation: Profit maximisation is likely to be an important objective for most companies which shareholder including McDonald’s owns. Profit refers to the extent to which revenues exceed costs, so profit maximisation occurs when the difference between sales revenue and total costs is greatest. Companies such as McDonald’s seek to maximise profit to cover up their costs and to provide high returns for their shareholders. McDonald’s does this by trying to keep cost low through economies of scale. They try to select suppliers which will give the company value for money. In order to maximise sales they have various sales promotion throughout the year. The basis for their profit is low cost rather than high price. Survival: Survival is an important objective for many businesses. According to the business writer Peter Drucker: It is the first duty of a business to survive. The guiding principle of business economics, in the other words, is not the maximisation of profits; it is the avoidance of loss. Business enterprise must produce the premium to cover the risk inevitably involved in its operation. And there is only one source for this risk premium: profits. Most recently established businesses like McDonald’s have survival as objectives. This is because often they have intense competition in the market so they have to spend heavily on their advertising to attract customers. They have to ensure that they remain the Market leader in their industry. Growth: Growth occurs for the company when there is an ongoing increase in an economy’s production of goods and services. McDonald’s pursues growth through selling more franchises all over the world in order to have a presence in most countries in the world. They can achieve this by increasing the overall size of the business by merging or joining other firms of buying them out through a take-over. McDonald’s recently went into a joint venture with prà ¯Ã‚ ¿Ã‚ ½t a manager in order to enter another segment of the U.S market and gain a greater share of the market Increasing sale or market share: Growth occurs when there is an ongoing increase in an economy’s production of goods and services. Many businesses pursue growth strategies because their managers believe that this essential for survival. If the firm grows, it grows with more customers, earn higher profits and begin to establish itself in the market. Growth offers: * Increased returns for the owners of the business * Competitive salaries ( and more job security ) for employees of the business * A wider range of products for the business exists and potential customers it is increasingly common for mangers’ pay packages to successful managers can earn substantial incomes if that is reflected in the company’s share price. Increasing market share is an important objective for McDonald’s. It is likely to be a key objective any business operating in a market which is not growing. For example, the market for traditional beers in the U.K is not growing – indeed there are signs that it may be declining. As the market is not increasing the size, brewers of traditional ales can only increase sales by taking market share from competitors. Market share is also important for McDonald’s because that considerably from producing on a large scale. They use expensive equipment and the financial advantages of producing on a large scale are termed economies of scale. Where these economies exist, firm will attempt to take a greater share of the market. This allows them to sell their product at lower price, increasing their competitiveness. Task Three: Every organisation will need to acquire, use and change factors of production in order to produce goods and provide services. McDonald’s has several functional areas that exist in the business to help the business meet its objectives and to provide goods and services as well. And each of which is supported by a particular administrative office. The administration of each function is based on its offices. There are many administrative offices each with a specialist responsibility and function. The functional areas McDonald’s has are as follow: * Finance * Production * Human resources * Marketing * Research and development * 1) Finance Function: The finance director George Mackay is responsible for finance department. The main activities of finance function are: * To keep record of all business transactions, keeping of cost and revenues and setting target through budgeting. * To provide information about services. * To develop new product that satisfy customer’s expectations. * Quality assurance * Supply chain * Measure the financial performance of the business. * Increase market share so they can make profit and give money to their shareholders. * Control the finances and cash flow so the business stays solvent, i.e. does go bankrupt. * Take timely decisions by comparing the predicted performance with actual performance. This chart shows the structure of finance department. Finance Director Finance Information services New product development Quality assurance Supply chain According to McDonald’s finance director accurate financial information allows them to achieve their most important goals to increase profits by expanding, sustained growth and charitable objectives. McDonald’s not only invests much of its profit in extending its own business but also set aside millions of dollars each year to fund charitable activities. Not only this, McDonald’s also provides different type of support to other organisations and schools. * McDonald’s has invested considerable sums in restoring old buildings, often putting back architectural details that have been lost. * McDonald’s supports the Groundwork Trust, an environmental urban regeneration programme. * McDonald’s is a major sponsor of international football. * McDonald’s donates million of pounds towards community, educational and charity programme. * McDonald’s also provides salary and benefits to its employees and reviewed on regular basis. As for most of the time McDonald’s made consistently high profits around $3,633 million and have grown successfully by making good profit and still planning to grow more further (according to the McDonald’s book). 2) Production Function: The function of the production department is to change inputs into outputs, which means produce goods and services are to be brought by the customers. McDonald’s is committed to maintaining and developing the best food products in the quick service restaurant market. And this is what production department is responsible for. In order to deliver on this, the company has made commitments: to food safety, food quality and to nutrition. Company systems and procedures must be continuously updated to ensure the highest standards of hygiene and safety. All staff receives proper training in food safety. McDonald’s food is made from the basic commodities: red and white meat, fish, eggs, milk, grain and vegetables. All raw ingredients are produced to exacting specifications and the highest possible standards and quality and safety. McDonald’s highly trained workers work with suppliers to maintain and develop product quality. McDonald’s recognises the importance of a balanced diet, lifestyle and health therefore provides hot, less fat and fresh food to their customers. McDonald’s invest a lot of money in new technology. Thus, improving the quality food preparation and helps achieving company’s aim of growth in the fast food market. * Controlling production methods and planning the scale of production * Controlling costs and working efficiently * Meeting the specific needs of customers McDonald’s is working hard to develop their products and provide their customers a variety of differentiated products, which helps to meet another important objective satisfying customer needs because increasingly customers expect to buy the product that meet their exact needs. Developing efficient methods of production to reduce cost is helps to make profit and growth because a fall in the cost of production resulting form an increase in the size of a business, which is called economy of scale in the language of business. When outputs rises, the cost of production per item-the unit cost-falls, and the business can reduce the price of its goods. With the lower price, it will get more customers and so benefit from the even lower unit costs. This will make it more competitive and can easily increase market share. McDonald’s has raised standard through out the food processing industry. 3) Human resources: Human resources department deals with staff recruitment, training and development. Human resources is a very important function for the business because it selects the workforce (the right people for right job), provides training and development of staff, which improve their skills, performance and relates to the aim of McDonald’s, which is the best service for its customers. Efficiency helps a business run more smoothly, effectively and profitability. Efficiency begins with developing ways of working that are easy to understand and do not waste time or energy. Division of labour, in which each workers carries out a specific job, increase speed and the more people you serve each day the more profit you make so it helps to maximize profit as well as expand the business. McDonald’s have their employment policies. McDonald’s employs some of the best, most ambitious people on the job market. Whether they join as hourly paid staff or management trainees through gradua te or a high standard recruitment, they have the opportunity to develop a career, which can take them to the very top. Above all, McDonald’s values people with a positive attitude towards customers, themselves and other employees, and strive towards delivering the highest standards of quality, service and cleanliness. The ability to understand and adopt McDonald’s customer-led culture is as worth as the more usual career entry requirements of GCSE and university degree. The company is an equal opportunity employer and 1992 set up an equal opportunities group to help foster a diverse workplace and highlight equal opportunities as an important part of the company’ s ethos. McDonald’s commitment to equal opportunity extends beyond race, gender, ethnic origin, marital status, colour, nationality or disability, to compass people with very different backgrounds and experience. Whether university graduates and those without formal qualifications, first jobbers or those who have worked for decades, what binds employees is the knowledge that the opportunities are as great as an individual’s ambition and ability allow. And if employees are happy with the opportunities they are getting form the company they work hard for the company and try to provide best service in the world. It is important to retain talented staff and staff who have become skilled through training. By recruiting quality staff who are committed to the business, thus reducing recruitment costs by not having to recruit too often. McDonald’s also provide benefits with salary to its staff. Hourly paid staff benefits: * Free meal allowance * Paid holidays (4 weeks per annum) * Free life assurance (value dependent upon service) * Private health care (for employees aged 19+with 3 years service) * Sponsorship Programme * Stock purchase scheme * Employees discount card * Service awards (at 3, 5, 10, 15, 20 and 25 years service) * Stakeholder pension Apart from good rates of pay, McDonald’s try to provide good working conditions and incentives. This also helps McDonald’s to meets its objective of expanding and providing best service to the community. 4) Marketing: According to the research about McDonald’s marketing is the whole process by which goods get from producers to buyers. More people work in Marketing than in production. Marketing involves marketing research, distribution, pricing and promotion. As last week McDonald’s was offering 2 normal fries, hamburger, drink for only à ¯Ã‚ ¿Ã‚ ½2 and that offer was only for limited period. Marketing department deals with advertising, promotion and improving the image of the product and services to attract more customers. The fast food industry is in which many companies compete for customers. McDonald’s provide a better product, give better value for money, provide a superior service, better at distributing and selling its good and services and making them known through advertising and publicity. There is no doubt that McDonald’s do a lot of advertising and promotion activities. One of them is mentioned above. Recently McDonald’s announced that Kay Napier, Procter & Gamble marketing veteran, vice President/General manger, has been hired as a senior Vice President of marketing. McDonald’s marketing director said, â€Å"I am delighted to add this kind of marketing talent to our team at McDonald’s. This is another step in elevating one of the world’s great brands to an even higher level of marketing strength and value. This will also help them to achieve their objective, which is growth. Customer can be attracted through good eye-catching advertisement, advertisement has this tremendous ability to shift demand curve to the right. As customer increase income rises which helps achieving company’s aim of making profit so that they can cover their cost more easily. McDonald’s also meets its objective which is satisfying customer need by knowing what customer want and how much they are willing to spend on their food. To achieve this objective marketing department employees special research team for the test products do surveys with customers to taste new product and answer questionnaire about them. According to McDonald’s policy McDonald’s will not work with any supplier who does not adhere to the standards required by UK and EU legislation regarding animal welfare, transportation, husbandry, inspection, and quality & hygiene. This policy helps McDonald’s to meet its o bjective of Providing best food, beat competition and improve the company’ image. 5) Research and development: The purpose of R & D is to enable business to compete successfully and achieve permanently sustainable competition over its competitors by becoming more efficient and/or profitable and giving customers’ added value. To achieve this McDonald’s always and will continue to develop new products that satisfy customer’s expectations for great taste and great value. The company’s new product and development team works with suppliers to expand the menu with new core and promotional food items. The team helps to ensure that all new food items meet McDonald’s high quality and safety standards. As with the existing product range, McDonald’s solicits and carefully listens to customers’ view on any new or promotional products. * McDonald’s offer more and more choices for breakfast by developing new products as more and more customers eat breakfast out rather than at home. * Changing existing products McDonald’s uses conventional food chemicals or additives that add flavour and colour that helps to maintain freshness and make changing in existing products by listening to customers’ views. * Collecting data from worldwide research McDonald’s has special research team to find out what customers want and how much they can spend. McDonald’s also has restaurant development policy: When McDonald’s has local knowledge which is a key to choosing new locations, McDonald’s on discussion with local managers who are closely involved at roots level with their local communities. By keeping customers convenience McDonald’s develop new restaurants. Company is committed to responsible and works closely with local planning and community groups when developing new restaurants. Every bullet point and information is written there helps McDonald’s to achieve its objective of providing good service to the community by attracting more customers and making profit. There are advantages and disadvantages with every functional areas but each functional area helps McDonald’s in one way or another to meet its objectives. Task Four: There are three types of management style and they are: * Democratic * Autocratic * Consultative Management style will describe the different ways that the managers treat their employees and also the way the in charge of the employees. Democratic management style: This type of style involves empowerment. Individuals and team are given responsibility to make decisions, usually with a given frame. The team is then responsible for the decisions that it makes. A manager with this style will feel comfortable allowing others t make decisions. Autocratic management style: This style is where manager gives out instructions, telling people what to do rather than asking employees. The manager is the only person who contributes to decision making. Consultative management style: Consultative mangers are ones who seek to consult other to implement decisions. This type of style wants to draw on more sources of opinion than just her or himself. The purpose of management style is to remember where we started. Business exists to satisfy demand for particular goods and services and in order to do this they need resources; the factor of production. Being the fast food company McDonald’s exists to provide catering service to the community. Management is concerned with planning, controlling and co-ordinating the acquisition and use of these resources. In large concerns like McDonald’s, managers run the business by using people and information. The term ‘managing’ comes from the Latin word for hand, as does the word ‘manual’. It originally meant ‘handling’ things’ but did not originally apply to people. McDonald’s Management is responsible for the preparation, integrity and fair presentation of the consolidated financial statements and financial comments. The financial statement has been audited by independent auditors, Ernst & Young LLP, who was given unrestricted access to all financial records and related data. The audit report of Ernst & Young LLP is presented herein. The Board of Directors, operating through its Audit Committee composed entirely of independent Directors, provides oversight to the financial reporting process. Ernst & Young LLP has unrestricted access to the Audit Committee and regularly meets with the Committee to discuss accounting, auditing and financial reporting matters. McDonald’s has an autocratic management style. A manger takes entire responsibility for decisions and, having set objectives and allocated tasks to employees, expect them to be carried out exactly as specified. Employees are told exactly what, how and when work must be started and finished. It is the kind of management style associated with a corporate culture centred almost exclusively on production. Power is focused at the top, and the centralised decision making is geared to getting the goods out of the company and to customers. The culture of a business can be widely affected by its attitudes, values and beliefs. There are different types of culture McDonald’s is very close to customer driven culture by keeping this culture in its mind McDonald’s works and as it is described before that McDonald’s first priority is its customers. Attention is focused on improving all aspects of the production process down to the minutes detail for the customers’ benefits. Technological culture is focused as well. To improve its technology and develop new products they listen to its customers as well as to their staff. An autocratic style does have some advantages and advantages for McDonald’s. Disadvantages are: * Workers may want some flexibility, freedom, little contact workers therefore little teamwork, can be demotivating. * Disadvantage of having a hierarchical structure is that messages can get distorted or lost from one manager to the next. * There is also poor communication between the different functions. Advantages are: * Need quick decisions, health and safety, clear and consistent approach helps employees * Advantages of the hierarchical structure are that every one knows whom they are responsible to and whom they are responsible for. * This can also shows where specialists are needed in their divisional groups The organisation structure McDonald’s has is hierarchical structure, which you can see on next page. The benefits McDonald’s gets are clear management structure, clear lines of responsibility and control and functions are clear and distinct. Of course where there are advantages there are disadvantages as well. The disadvantages McDonald’s has are many layers of communication and many layers of authority and decision-making. The relationship between structure, management style and culture Structure Management style Culture Hierarchical, many levels Autocratic Based on routine procedures of management, e.g. in and job roles, decisions are large business like McDonald’s centralised. Being a huge company McDonald’s has an Operations Director (Peter Sullivan), Development Director (Peter Richards), Finance Director (George Director), Marketing Director (Matthew Howe), HR & Training Director (Carmel Flatley) and chairman and chief executive (Andrew Taylor) are the most important people in the company. Together with the other directors, they oversee the work of the company’s five vast departments: Operational, technical, real estate, financial and marketing. There are also regional manager senior supervisor and superior supervisor, restaurant manager and assistant manager. The board of directors have senior jobs in the company, overseeing different divisions. These are the executive directors. The board also includes non executive directors, who do not work for the company. They help the board make decisions and look after the interests of the shareholders. McDonald’s also have training and careers or its employers. McDonald’s employs local people in their own community. It is an equal opportunity employer, and women and people from ethnic minorities are represented at all levels. Young people accepted for a position on McDonald’s career programme can quickly climb the promotional ladder. Trainee managers go through a series of training courses at centres set up in their own community. They receive even more important on-the-job training at a McDonald’s restaurant. McDonald’s has an open door policy, which allows staff access to managers from the chairman down. Everyone is welcome to make suggestions or complaints. McDonald’s also holds a frequent meetings called rap sessions where staff can voice their complaints to someone from headquarters or air grievances to a member of management from another restaurant. McDonald’s now has a bureaucracy; senior staff is not even treated with the awe they command in some companies. Even the chairman is approachable. The staff and the public have open access to him through the company’s open door policy. There is a McDonald’s management structure on next page. Task 5: A description of the use of ICT for internal and external communications of the business. Businesses need to communicate with a range of individuals and other organisations including their customers, their suppliers, as well as their own employees. Every organisation will need to be able to communicate effectively with staff at all levels for it to function smoothly and efficiently. These are the reason why communication is important for a business or an organisation whether it is internal or external. The business I have chosen for this assignment is McDonald’s. McDonald’s also has internal and external communication to run its business effectively. McDonald’s has an IT strategy. Information technology is important where it enables a business to achieve its goals. However cost is always important and evidence seems to show that IT is more expensive than firms realise. According to Management Consultants, support cost can be five times the amount estimated. This includes help from other staff and time spent on security and back-up procedures. Other costs can include: * Staff training * Introducing health and safety measures * The need to maintain efficient security Two recent trends in keeping down IT costs are: Downsizing: when we look at human resources management then downsizing means is lying off employees. However in IT it simply means using smaller systems, such as a mini-computer instead of a mainframe, or a PC instead of a mini. This is possible because hardware is becoming more powerful. The other recent trend is outsourcing. Outsourcing: This again is a term used in human resources management Internal and external communications: Internal communication: Internal communication is communication that takes place within the organisation. The three main ways of communicating information inside McDonald’s are intranet, McNews and MDUK and High levels. Methods of keeping In touch with staff: * Intranet Launched in the year 2000, McDonald’s UK intranet provides a fast and up-to-the-minute source of information for McDonald’s restaurant management and office staff. It is a single point of reference administrative requirements, news and marketing materials. * McNEWS AND MDUK McNews was the award-winning magazine published bi-monthly for all restaurant staff. In 2002, McNews was re-launched as MDUK – a lively people-focused magazine, it covers news, activities and events from restaurants around the country. * High levels Published bi-monthly for all management and office staff it is a showcase for best practice, recognising individual’s outstanding practices and achievements, as well as highlighting internal and external awards. * An email system operates in all offices and company-owned restaurants. * Regular staff communication sessions are held in the offices. * Employee satisfaction surveys for both office and restaurant staff are held annually. This is how McDonald’s communicate with its staff. The purpose of internal communication is to communicate with its internal customers, which are employees to run business effectively and smoothly. Provide them information they need time to time. External communication: External communication takes place between the organisation and the outside world. McDonald’s needs to communicate with a range of stakeholders including shareholders, customers, government, suppliers and the community. Communicating with suppliers and customers: * Telephone: The most frequently used form of external verbal communication is telephone. McDonald’s uses this form of external communication to contact with their suppliers. Apart from this McDonald’s has answering machines to keep in touch with customers. Phone answering machines tape callers’ messages, which can be played back from a distance by calling the number and typing in a code. * Business letter: McDonald’s has its address available on it’s every website for their customers and also to obtain your copy of the pack you can contact them by sending a letter. * Website: Most companies have an internet website including McDonald’s. McDonald’s uses this for all external communications purposes and for public relations activities. I also used McDonald’s website to do research for my assignment. * Fax: Fax is a form of external communication. Fax machine is used to transmit and receive suppliers to communicate. The purpose of external communication is to communicate with its customers, suppliers and community. Provide them information about the business they want. Benefits: The benefits of using internal communication are: * The benefit of using intranet to business is that it provides a fast and up-to-minute source of information for McDonald’s restaurant management and staff. * McNews magazine covers news, activities and events from restaurant around the country. * E-mail system is faster and efficient. Information and reports are confidential. The same message can be sent immediately to many people. * Employee surveys helps to get employee views. The benefits of using external communication are: * Telephone is fast and its great benefit is that it allows people who would find it difficult to meet to converse. And a person who can’t read or write can talk over the phone to get information. * The use of business letter saves time for the person whom you are writing to and you can explain in detail. Not everyone has access to internet so if somebody who needs information about the organisation can write a letter to them. * Fax does the same thing its transmitting speed is fast and saves time. Again if somebody need information about the organisation can contact them through fax if has no access to internet. * Website provides a lot of information about the organisation and in detail with pictures and graphs make easier for you to understand. It saves time of both who wants information and the one who is giving. For example if you asking the manager of McDonald about the company but he hasn’t got enough time to give you information in detail so when you have time you can go on to McDonald’s website and look for the information you need in detail. In order to achieve business objectives McDonald’s has created communication channels which all allows the company to communicate effectively both internally and externally. Due to successful communication when looking at the McDonald’s UK financial profile form 1998 to 2001. One can clearly see a substation increase in profit during this period. By using effective communication McDonald’s meets a range of organisational objectives which are crucial for the business such ads being a market leader, no 1 fast food retailer in the world which is due to the excellent reputation built throughout the year by maintain strong relationships with customers, adapting to new environment investing in new technologies and continuously up-grading systems and improving staff training. All this reflected in McDonald’s ability to maximise sales profit and revenues. ICT has an enormous impact on McDonald’s business internally and externally. E-mails replaced the old fashioned methods of communication such as letters and phone calls. The company has a very sophisticated network database which replaced the traditional systems of filing, storing information. Computers are used every where in the business to replace a range of standard operations such as maintaining stock levels, organising deliveries, preparing invoices and recording payments etc. The use of the internet website enables McDonald’s to reach any place in the world and is a very latest link with the global market for example every body can obtain the information from the website in a matter of minutes. The global net exchange enables McDonald’s through electronic data interchange (EDI) system to arrange financials transfer dramatically reducing time, paper work and costs. Poor communication results in mistakes, anxiety, low morale, inadequate control and aggression. Not surprisingly there is concern to improve the quality of communications. First this means improving the communication skills of people within the organisation. Second, it means developing systems of communication. We can identify the skills required by individuals as: o Patience o Discretion o Understanding o Assertiveness —— where necessary. A clear explanation of how the production process and quality assurance / control system employed by the business help it to add value to its product or service. McDonald’s production is a very important process in McDonald’s business activities and it involves: o Processing o Manufacturing o Assembly o Craft-based production Processing: Most of the McDonald’s products are created by processing which includes food and drinks. Processing involves treatment such as washing, cutting, salting, weighting, heating, grilling and frying etc. The raw materials such as meat, chicken, fish and vegetables etc are passed through a series of processes until the desire form product is produced for example chicken fillet is processed into chicken burgers, grilled and then assorted with salad cream. Manufacturing: Manufacturing involves making boxes, cups, sticks and different children’s toys which McDonald’s has special facility to produce techniques include for example producing plastic toys from plastic granules called â€Å"Polietilen† which is put into a machine which is heated and under pressure different shapes are made for toys. The same thing applies for the plastic cups for hot and soft drinks. Assembly: A typical assembly operation for example putting together big Mac and French fries with a cup of soft drink in a paper bag to serve the so-called big meal for à ¯Ã‚ ¿Ã‚ ½4.99. Another example for an assembly is when staff is in the workshop assemble kid’s toys, which go together with the kid’s happy meal. Craft-based production: Craft based production involves making individual products by hand for example a birthday cake for McDonald’s birthday parties where the parent can request a special shape and decoration for the child’s birthday cake. So McDonald’s takes individual offers for special cakes. Especially trained staff has the ability and skill to create imaginative and attractive design that suits the individual needs of customers. Craft production in McDonald’s for example involves working with material such as icing, chocolate, cream, coco powder and baking powder. Quality assurance: McDonald’s is committed to maintaining and developing the best food products in the quick service restaurant market. In order to deliver on this, the company has made a number of other commitments: to food safety, food quality and nutrition. McDonald’s first is always the health and safety of customers. The company believes that the food safety standards required by law are only a minimum and the company continually seeks to go beyond this. Because of this belief, McDonald’s has developed a food safety policy to help keep the focus of the company’s absolute commitment to food safety and quality. – All raw materials delivered to McDonald’s restaurant must be consistently produced to the highest standards of hygiene and safety. – Company systems and procedures must be continuously updated to ensure the highest standards of food hygiene for all customers at all time. – All staff receives proper supervision and training in food and safety. – The equipment used must be the appropriate for the needs of each restaurant, and must be carefully maintained and carefully calibrated. Following its launch in early 1998, McDonald’s continues its programme of sponsoring research grants in food safety. The grants are particularly aimed at supporting the work of researchers in the early stage of their independent research careers, who are working in established UK-based departments and institutions. McDonald’s is committed to serving hot, fresh, great tasting, great value food to all customers, every time that they visit a restaurant. McDonald’s food has made from the basic commodities: red and white meat, fish, eggs, milk, grain and vegetables. All raw materials are produce to exacting specifications and the highest possible standards of quality and safety, The Company will not use any ingredients unless it is clear exactly where it has come from and that it compiles with all relevant regulations and McDonald’s own high standards. Additives are only used to ensure that high quality standards are maintained. Additives are removed or replaced wherever possible, as long as this does not compromise food safety or quality. McDonald’s has a highly trained team of quality assurance whose job includes verifying the company’s supply chain through audits and site visit. These employees also work with suppliers to maintain and develop product quality and to ensure that restaurants consistently serve hot, fresh food. Independent food safety auditors re also used to assess their key suppliers partners. In 1984 McDonald’s became the first UK restaurant company to publish detailed nutritional information on all core menu items. McDonald’s highest priority is for the safety of its customers. The company will not any product or ingredient that does not meet their high standards of quality and safety, or has not received the necessary approval by the relevant UK authorities. McDonald’s will not work with any supplier who does not adhere to the standard required by UK and EU legislation regarding animal welfare, transportation, husbandry, inspection, and quality & hygiene. McDonald’s always and will continue to develop new products that satisfy customers’ expectations for great taste and great value. Around the country, thousands of people form a network of dedicated suppliers involved in the day-to-day operation of McDonald’s business. The responsibility of serving more than 2.5 million customers each day makes quality a consistent goal. McDonald’s work with leading suppliers across the UK – from potato farmers in Lincolnshire and Norfolk to dairies in the south and midlands-to bring the customers the tasty products they expect from McDonald’s. It is McDonald’s policy worldwide to purchase supplies from local producers wherever possible, providing that they can meet exacting product and hygiene regulations, operate responsibly and humanely and are competitive. McDonald’s strives to ensure quality from crop to counter. To that end, McDonald’s requires the highest standards and specifications, not just product ingredients every detail of production, transport, delivery, preparation and service is also exhaustively monitored. McDonald’s also recognises the importance of a balanced diet and lifestyle and continues quality new products, which satisfy customers’ expectations for taste and value. A focus on quality permeates every aspect of the business. McDonald’s standards lead the industry, and will continue to work with government and health officials to investigate improvements. Quality control: Quality control in McDonald’s involves all kinds of inspection system for checking the raw materials, the food processing, customer service and management. The company carries out different types of testing the raw materials as well as the ready made meal and drinks for example the cooking oil in which the French fries are cooked is changed twice a day. Each restaurant manger and supervisor inspects daily the premises, the safety of the equipment and the expiry date on stored product such as milk, cream etc and general hygiene on the premises including McDonald’s car park and the neighbouring areas. In the company mission statement different policies are allocated such as health and safety, food hygiene, manual handling, customer service, litter control, recycling and environmental policy for example McDonald’s is a member of the environment council, the corporate responsibility group of Earth watch Europe, the industry council for packaging and the environment (INCPEN), and greeting the high street, a group of retailers who have come together to develop recycling in the high street. Another example is that McDonald’s takes a sensitive approach to its built environment, working closely with planning and conservation officers to preserve buildings of architectural merit and to improve the townscape. In many towns, McDonald’s has invested considerable sums in restoring old buildings, often putting back architectural details that have been lost. York, Chester and Stratford-upon-Avon are prime examples. McDonald’s has supported the tidy Britain Group’s annual ‘National clean’ activities. Since 1988 and support its campaign ‘just Bin it’. In addition to corporate funding, restaurant throughout the UK organise and support activities to clean up their local environment in conjunction with local youth groups. o McDonald’s is one of the country’s leading sponsors of council litterbins. o All packaging carries the Tidy Britain Group’s ‘Tidy Man’ symbol. o Many McDonald’s restaurant organise litter-related competitions with local schools and youth groups. o McDonald’s was a founding sponsor of ‘Going of Green’, a nationwide awareness campaign for sustainable growth. In 1997 at the TIDY Britain Group’s Queen Mother’s birthday Awards for environmental improvement, McDonald’s received the top award, the Queen Mother’s Birthday Trophy. o 100% recycled used for happy meal boxes, take away bags, take away trays, napkins, kitchen rolls and toilets. o All McDonald’s tray liners are made from 100% fully recyclable and biodegradable materials. o All McDonald’s suppliers have to use minimum recycled content of 50% in their corrugated containers. o All McDonald’s offices recycle waste paper and also use recycled paper. o The majority of McDonald’s restaurants recycle their cardboard and used cooking oil.

Struggle for Survival in the Grapes of Wrath - 2273 Words

Struggle for Survival in The Grapes of Wrath The 1930s were a time of hardship for many across the United States. Not only was the Great Depression making it difficult for families to eat every day, but the Dust Bowl swept through the plains states making it nearly impossible to farm the land in which they relied. John Steinbeck saw how the Dust Bowl affected farmers, primarily the tenant farmers, and journeyed to California after droves of families. These families were dispossessed from the farms they had worked for years, if not generations (Mills 388). Steinbeck was guided by Tom Collins, the real-life model for the Weedpatch camp’s manager Jim Rawley, through one of the federal migrant worker camps. He was able to see for himself,†¦show more content†¦They had nothing. And the laboring people hated Okies because a hungry man must work, and if he must work, if he has to work, the wage payer automatically gives him less for his work; and then no one can get more. (233) The hatred felt by the Californians toward the Okies is exemplified by the law enforcement’s eagerness to â€Å"take in† anyone they feel shows the tiniest signs of trouble. For instance, a deputy makes up a reason to take in Floyd Knowles, from the Joad’s first Hooverville, because he questions a man offering work on how many men he needs and how much the pay is (Steinbeck 263). Shortly after the Joads leave the first Hooverville, they encounter a group of armed men along the road who insist that they â€Å"ain’t gonna have no goddamn Okies in this town [sic]† and make them turn their truck around (Steinbeck 279). Before the Joads are introduced, the plight of another being is highlighted. In Chapter 3, Steinbeck introduces the turtle on the side of the road struggling through obstacles. The turtle itself is a symbol of the Joad family and other migrant workers, while its journey is an allegory of the struggles and obstacles they will face alo ng the way. The turtle comes upon an embankment along the highway and stops to size up the wall in front of it (Steinbeck 14). At several points in the novel, the men face decisions and hunker down together on their hams to discuss theirShow MoreRelatedThe Grapes Of Wrath By John Steinbeck905 Words   |  4 Pagessituations that the Joad family encountered in the film â€Å"The Grapes of Wrath†. The â€Å"Grapes of Wrath† was directed by John Ford in 1940. This film is also based on a famous novel by John Steinbeck. This film was made to give the viewers an idea of how the Oklahoma Dust Bowl and the Great Depression played a significant role in families economically. In my opinion, the theme of â€Å"The Grapes of Wrath† was the struggle of human dignity. The struggle of human dignity â€Å"is best shown when the central charactersRead MoreThe Grapes Of Wrath By John Ford923 Words   |  4 PagesThe Grapes of Wrath John Ford’s film The Grapes of Wrath (1940) is set in black-and-white during the Great Depression. It tells the story of a family being expelled from their home in Oklahoma; Not only by the bank and big business but by nature itself. The family being forced off their land causing them to be dependent on each other in order to survive supports the theme of familial survival and human dignity. The essential aspects of The Grapes of Wrath are family and the fight to survive whileRead MoreScott Fitzgeralds The Great Gatsby and John Steinbecks The Grapes of Wrath1720 Words   |  7 PagesScott Fitzgeralds The Great Gatsby and John Steinbecks The Grapes of Wrath In the novels The Great Gatsby by Scott Fitzgerald and The Grapes of Wrath by John Steinbeck, the authors present similar ideas, but use different methods to portray them. Similarities in themes can be made between the two texts; these include the pursuit of the American Dream and the use and misuse of wealth. Other themes are also central to each novel, the strength in unity and the influenceRead MoreBiblical Allusions In The Grapes Of Wrath1717 Words   |  7 Pagesnovel, The Grapes of Wrath, is a story that describes the journey of the Joad family through the brutal migration from Oklahoma s destroying Dust Bowl to California corrupt promised land. Through the depiction of events and portrayal of characters, the bible takes part in the novel as one whole allusion. The story of struggle for survival in the fallen state of Oklahoma and in the â€Å"promised land† of California, reveals the same ideas shown as we explore in the bible. In The Grapes of Wrath, authorRead MoreThe Use of Symbolism in The Grapes of Wrath by John Steinbeck1052 Words   |  5 PagesThe Use of Symbolism in The Grapes of Wrath by John Steinbeck The Grapes of Wrath is a novel by John Steinbeck that in my opinion illustrates the terrible conditions under which the migratory farm families of America during the 1930s were forced to live under. This novel in a very descriptive and emotional way tells of one familys migration west to California from Oklahoma (the Joad family) through the great economic depression of the 1930s. The story revolves around the family having toRead MoreEssay about The Dust Bowl in John Steinbeck ´s The Grapes of Wrath845 Words   |  4 PagesJohn Steinbeck’s acclaimed novel, The Grapes of Wrath, embodies his generation’s horrific tragedy. John Steinbeck’s writing gives insight on the devastating effects of the Dust Bowl on thousands of families and those who helped them. While Steinbecks novel focuses on the Joads family journey, he also includes writing of the general struggle of many families at the time. In John Steinbecks novel, The Grapes of Wrath, the usage of the term à ¢â‚¬Å"Okies† degrades the workers, while the personificationRead MoreRealism and Regionalism: The Fine Wine Amongst a Vicious Vineyard in John Steinbecks Grapes of Wrath1124 Words   |  4 Pages Realism and Regionalism: The Fine Wine Amongst a Vicious Vineyard In John Steinbeck’s tragic, mangled novel, The Grapes of Wrath, the reader is shipped off into the heart of the great Dust Bowl in the American Midwest in the peak of American hardship. Through his use of realism in the era of the modern age, Steinbeck reveals the hardships that were faced by common American citizens during the Great Depression, and utilizes the Joad family in an effort to depict the lives of the farmersRead MoreDignity and Transformation in the Face of Tragedy in The Grapes of Wrath by John Steinbeck777 Words   |  4 Pageshopeful and stirring themes placed against a backdrop of terror and tragedy. The â€Å"Grapes of Wrath†, written by John Steinbeck in 1939, is a gritty and realistic picture of life for migrant families in California during the Great Depression in the face of a drought, all struggling to build lives for themselves and maintain their dignity amongst the rampant capitalist self-interest of landowners. â€Å"The Grapes of Wrath† is both a novel both a naturalistic epic and a social commentary. Steinbeck tacklesRead MoreThe Grapes of Wrath by John Steinbeck Essay697 Words   |  3 Pages nbsp;nbsp;nbsp;nbsp;nbsp;John Steinbeck’s novel The Grapes of Wrath is the story of the experiences of the Joad family from the time of their eviction from a farm near Sallisaw, Oklahoma to their first winter in California. The Joad family’s story illustrates the hardship and oppression suffered by migrant laborers during the Great Depression. The novel begins with the description of the conditions in Dust Bowl Oklahoma that ruined the crops and instigated massive foreclosures on farmlandRead MoreAnalysis Of The Book The Grapes Of Wrath 904 Words   |  4 Pages The majority of people in the United States are lucky enough to have a place they can return to every night and call their home. Unfortunately, for the Joad and Walls families, this is not the case. The Grapes of Wrath, by John Steinbeck, tells the story of the Joads, a poor family of tenant farmers forced off their farm in Oklahoma due a bank foreclosure. Because of the circumstances they suffered, including being trapped in the Dust Bowl and economic hardship, the Joads set out for California