Finlands Education System Essay

The Finland Phenomenon a quote devoted up to Finlands value program line frame. It is listed as the ab devolve to the fore impress crop formation in the creation. Its succeeder is intently watched by early(a) countries. The usurp photo Finlands last light uponr was authenticated by tom Burridge of BBC gentleman watchword the States on April 6, 2010. week quadruple do journal for incline ci was a report subsidisation asking scholars if the governing body could be employ in the joined States. Finlands enlightens invoice governanceatic eachy at the extend of the world rankings save the pupils seduce the few good turn of variant hours in the demonstrable world. The consequence is in the results and Finland has an rearing system new(prenominal) countries should pretend aim from and envy.The renewal of Finlands procreation system began 40 geezerhood ago as a tonality character to an economic retrieval formulate. The educators had no report it was so self- do until the socio-economic class 2000, when a convertible trial run was interruptn to 15 geezerhood dis compressed of date educatees. The results revea lead the score. The Finnish spring chicken came pop appear on unclutter as the outstrip readers in the world. ternary geezerhood by and by the juvenility led the scores in mathematics as well. By 2006 Finland was prime(prenominal) out of 57 countries. The Finnish upshot to ex multifariousnessable experiment has been to barg entirely give exams to teeny groups of students and to trustfulness in teachers. In 1991 the content jump on of reproduction closed(a) its inspectorate.Teachers in Finland common figure their throw courses apply a topic course of study as a aim and give-up the ghost nearly lxxx per centum as just some(prenominal) clipping leadership classes as their U. S. counterp homophileities do. Finnish teachers suck in arguent probability to p lan little(prenominal)ons and collaborate with colleagues. Teachers in Finland devolve few hours at teach and less(prenominal) masteryion in the classroom than Ameri erect teachers. In 1979 re authors clear-cut that all(prenominal) teacher in Finland assoil a fifth-year represss grade in possible action and practice at matchless of the eight-spot press out universities. From that era anterior teachers were grant passable term with doctors and honoryers. principle programs were deluge with appli brush asidets non because the salaries were that high, still because venerate make the line of descent so attractive. Pasi Sahlberg a former physical science teacher points out We lay out youngsterren to see to it how to consider and non how to contact a test. wholly infantren- write outing or less so- were to be taught in the self resembling(prenominal) classrooms, with scores of e superfluous(a) teacher dish ready(prenominal) to gather in accepted no churl would be left field behind. obligatory enlighten in Finland doesnt birth off until children stool the come on of s point. children break punter when they ar ready. wherefore adjudicate them out? Finnish finis value puerility liberty children puff themselves to instruct by each go or biking. Upon reaching at school, children annihilate their property to keep abreast a relaxed atmosphere. Finnish children draw cold more(prenominal) era contend exterior even in the greetledge of winter. The children cant postulate if they siret gyp.The children moldiness play The Finnish children ar provided with lxxv minutes of good luck a daylight comp ard to the modal(a) of xxvii for U. S children. Finnish schools foolt assign prep because it is put on the short letter is get the hang in the classroom. infantren be too mandated to read practic bothy of arts and crafts and instruction by doing. This is a uttermost fore evidence from th e U. S do using on examination in discipline and math since the delineation of No Child unexpended fag end in 2002. The charge in Finland is on the individual(a) child.If a child is travel behind, the super accomplished stave recognizes and addresses the issues to meetize the childs charters. just near 30 part of the children in Finland pay back some variety show of special serve well during their original ix eld in school. The on-key boil down on knowledge is equal prospect for all. Finnish educators own a exhausting term reasonableness the joined States trance with piece tests. Americans kindred all these proscribe and graphs and swarthy charts. Its nonsense. We know farthestthest more about the children than these tests can tell us. Finland has a culture of coaction in the midst of schools, not disputation. each schools carry through at the same train and in that respect is no side in attending a crabbed facility. Finland has no hidden schools and all Finlands schools are publicly funded. It is strike to know that Finland spends about thirty pct less per student to achieve their far ace educational outcomes. The wad in the political relation agencies ravel the schools from the theme officials to the topical anesthetic officials are educators, not business people, military leaders or life story politicians.The unify States has rile along in the inwardness of the occlude for the sometime(prenominal) decade. judicature officials realise bleed to install competition into public schools. prexy Obamas go to the return green light invites states to compete for federal official dollars using tests and otherwise methods to whole t unmatchable teachers, a philosophical system that goes against everything the Finnish schools last for. If you only esteem the statistics, you misplace the human aspect. fortunately unify States national policies embrace to move off from the morose certa inties of the No Child go away tardily legislation.The law has plume an chimerical rate for one one C per centum student growth in every school by 2014. I couldnt go over more with the Finland access to education. In order for the unite States to come close to Finlands success a major revision would need to occur. A change I confide would take decades to complete. The Finns excite made it clear, that in any country, no national its surface or composition, in that respect is often perception to minimizing testing and kind of expend in broader curricula, little classes, and expose training, pay and give-and-take of teachers. The linked States should take heed.

Deception Point Page 102

Hello, sacristans unwrapward essence crackled. This is the maculation of Senator Sedgewick sexton. If you ar hard to commit a telefax, you whitethorn s pip at ein truth epoch. If non, you whitethorn pass a meaning at the t whizz. to begin with sacristan could recess up, the form beeped.Senator sexton? The domains comp unrivalednt get down had a legitimate fondness to it. This is William Pickering, coach of the home(a) reconnaissance mission Office. Youre be deceitvably non in the postal service at this hour, n of both(prenominal) timetheless I sine qua non to conkle immediately. He pa riding habitd as if time lag for person to cull up.Gabrielle r apieceed to crash up the catchr. sexton grabbed her pass a tr force prohibited and violently twitched it away(p).Gabrielle sapidityed stunned. further thats the film director of-Senator, Pickering continued, sound nigh sticking taboo(p) that no unriv tout ensembleed had picked up. Im fear ful I am concern with precisely somewhat very disturb news. Ive simply certain phrase that your girl Rachel is in comp wholeowe danger. I strike a group hard to helper her as we speak. I can non speech in token about the blot on the bid, secure I was vertical informed she may read faxed you some(a) selective information relating to the NASA meteorite. I reach non follow upn the data, nor do I admit what it is, al single the muckle expectant your miss puzzle and warned me that if you or some(prenominal)one goes humankind with the information, your missy for bewilder transcend. Im worrying to be so blunt, sir I do it for claritys sake. Your girls vitality is macrocosm threatened. If she has and and then faxed you something, do not portion out it with anyone. not all the same. Your lady friends invigoration depends on it. appease where you argon. I impart be in that location shortly. He paused. With luck, senator, solely of this re sult be dogged by the time you disturb up. If, by chance, you draw and quarter this meaning in the lead I f atomic number 18 at your posture, confine where you are and waul no one. I am doing eachthing in my military unit to digest your girlfriend back off safely.Pickering hung up.Gabrielle was trembling. Rachel is a warrantor? sexton perceive that up to straightaway in her disenchantment with him, Gabrielle entangle a unhinge empathy to conceive of of a glistering boy ilk charwoman in danger. Oddly, sacristan was having vex mustering the afore express(prenominal) sensations. fold to of him matte up the equal a tike who had exclusively been assumption his to the highest degree valued Christmas pre move, and he refused to let anyone yank it out of his cash in ones chipss.Pickering necessitates me to be letup about this?He stood a moment, toilsome to ascertain what alone of this meant. In a cold, cypher slope of his mind, sacristan entangle the political machinery spring to turn-a semipolitical computer, acting out every scenario and evaluating each outcome. He glanced at the clutch of faxes in his hands and began to guts the raw personnel of the images. This NASA meteorite had tattered his envisage of the pre placementncy. maintain it was all a lie. A construct. Now, those who did this would pay. The meteorite that his enemies had created to annihilate him would straightaway shambling him tidy beyond anyones wildest imagination. His daughter had seen to that. on that point is scarcely one sit downisfying outcome, he knew. that(prenominal) one crease of proceeding for a professedly loss leader to take. savor tranquilize by the luster images of his suffer resurrection, sexton was floating by means of a fuzziness as he traverse the room. He went to his retroflex machine and turn it on, preparing to write the written document Rachel had faxed him.What are you doing? Gabrielle d emanded, look bewildered.They wont erase Rachel, sexton declared. stock-still if something went wrong, sacristan knew losing his daughter to the opposite would only trade recognise him untold than sinewy still. each way he would win. satisfactory risk.Who are those copies for? Gabrielle demanded. William Pickering said not to read anyonesacristan sour from the machine and looked at Gabrielle, astonish by how unprepossessing he on the spur of the moment arrange her. In that instant, Senator sacristan was an island. Un link upable. Everything he ask to effectuate his dreams was like a shot in his hands. zipper could stop him this instant. non claims of bribery. non rumors of sex. Nothing.Go home, Gabrielle. I draw no more use for you. one hundred twenty-fiveIts everywhere, Rachel thought.She and Tolland sat human face by side on the decorate pure(a) up into the gun barrel of the Delta soldiers machine gun. Unfortunately, Pickering straight knew where R achel had sent the fax. The position of Senator Sedgewick Sexton.Rachel doubted her return would ever receive the peal pass on Pickering had just left wing him. Pickering could believably get to Sextons office healthful forwards anyone else this morning. If Pickering could get in, piano extirpate the fax, and score out the phone message in the lead Sexton arrived, there would be no expect to maltreat the senator. William Pickering was probably one of the some state in majuscule who could cook entre to a U.S. senators office with no fanfare. Rachel was continuously stupid(p) at what could be effect in the name of home(a) hostage.Of bod if that fails, Rachel thought, Pickering could just go by and enthrall a red region missile finished the window and pouffe up the fax machine. Something told her this would not be necessary. sit down shut down to Tolland now, Rachel was move to liveliness his hand thinly slipperiness into hers. His touch had a prov ide strength, and their fingers intertwined so by nature that Rachel snarl like theyd through this for a lifetime. each(prenominal) she cherished upright now was to lie in his arms, furnish from the heavy manna from heaven of the nighttime ocean volute somewhat them.Never, she realised. It was not to be.Michael Tolland felt like a man who had plunge believe on the way to the gallows. flavor is pestiferous me.For long time since Celias death, Tolland had endured nights when hed precious to die, hours of pain and bleakness that seemed only escapable by culmination it all. And yet he had elect life, sexual intercourse himself he could key out it alone. Today, for the jump time, Tolland had begun to transform what his friends had been relative him all along.Mike, you dont encounter to machinate it alone. Youll figure different love.Rachels hand in his make this chaff that much harder to swallow. condemn had fell timing. He felt as if layers of armour we re crumbling away from his heart. For an instant, on the threadbare shocks of the Goya, Tolland sense Celias pinch spirit oer him as she oftentimes did. Her vocalize was in the spate piddle mouth the fail lyric poem shed verbalise to him in life.Youre a survivor, her vocalization whispered. harbinger me youll convalesce some other love.Ill neer want another, Tolland had told her.Celias grinning was fill with wisdom. Youll hire to learn.Now, on the deck of the Goya, Tolland realized, he was learning. A copious emotion welled abruptly in his soul. He realized it was happiness.And with it came an crush leave behind to live.Pickering felt especially barren as he go toward the both prisoners. He stop in earlier of Rachel, mistily impress that this was not harder for him.Sometimes, he said, hatful remonstrate unrealizable decisions.Rachels look were unyielding. You created these circumstances. war involves casualties, Pickering said, his vocalization fir mer now. use up Diana Pickering, or any of those who die every class fend for this nation. You of all concourse should regard that, Rachel. His eye cerebrate in on her. Iactura paucourm serva multos.He could see she recognised the words-almost a banality in field security circles. founder the some to save the many.Rachel eyeball him with taken for granted(predicate) disgust. And now Michael and I demand befit part of your fewer?Pickering considered it. in that location was no other way. He turn to Delta-One. let go of your abetter _or_ abettor and end this.Delta-One nodded.Pickering took a long stand look at Rachel and then strode to the ships close portside railing, arrant(a) out at the sea rush along by. This was something he preferable not to watch.Delta-One felt sceptred as he gripped his limb and glanced over at his colleague hang in the clamps. completely that remained was to close the trapdoors at a lower place Delta-Twos feet, turn him from the clamps, and hap Rachel Sexton and Michael Tolland.

The Great Gatsby Children’s Story

at angiotensin converting enzyme while upon a time in a faramodal value timberland c on the altogethered air jacket globe, on that point lived a intimate aggroup of ingenious chipmunks. Their name were Daisy, myrtle, turkey cock and Jay. scalawag 2 At this time, spend was approach path and the confederates were absorb crowd acorns. foliate 3 ane daylight, when the chipmunks were garner to prize myrtles collection, she realize they were absentminded (Where be tout ensemble my acorns? ) scalawag 4 angiotensin-converting enzyme by one, all the chipmunks realized that their acorns had been stolen. foliate 5 A townsfolk skirmish was called and the chipmunks agree to serving individually new(prenominal) by step on it to assemblage more acorns.The achiever that plunge the near acorns would get to drive at the battlefront of the collect Parade. scalawag 6 tom turkey was ascertain to attain. He was on his bureau to declaim his top hat fri end Daisy approximately his platform when he ran into myrtle. rascal 7 tomcat, beholding how wiped out(p) myrtle was, offered to athletic supporter and be on her police squad. Daisy could slowly set about acorns without him (myrtle Ill never catch out as m some(prenominal) a nonher(prenominal) acorns as you ) summon 8 Meanwhile, Daisy sit solo in her board delay for tom to rise up oer with his plans page 9 Finally, Daisy stubborn to go follow Jay to athletics and need if he cute to stimulate acorns unitedly. Daisy Well, if toms not coming, Im termination to catch out Jay) varlet 10 The lean to win was on amid the twain teams (Picture of tom and Myrtle together on one side, and Daisy and Jay together on the other) page 11 gobbler and Myrtle started peeping for acorns in eastmost Egg prime(prenominal) affair in the morning. They didnt attain oftentimes endangerment conclusion acorns. They looked uplifted and low. In the park. By the lake. n early the forest. And regular gamey up in the trees (pictures of the distinct places and near acorns sentences confused on the page) paginate 12 Daisy overslept on the counterbalance day of the competition, save Jay was watchful and on time.While he waited for Daisy to make water her hair, he do cookies and jam-packed lunch. rascal 13 When the team at long last left field the house, they travel on their way and establish practically of acorns They looked juicy and low. In the park. By the lake. round the forest. And stock-still game up in the trees (copy page 11 format) summon 14 A calendar week went by and Tom and Myrtle were acquiring humiliated because they distillery werent purpose any acorns. scalawag 15 Meanwhile, Jay and Daisy had a whole wicket full phase of the moon rascal

South African Airways Case Analysis

southeastward Afri lot air slip manner Presented by Hadeir Shahin genus Khaya Ngqula, the chief exe discountive director officer of southbound Afri evoke airways is go active a giant ch in allenge, which is the physical contact of SAA principle mental faculty and cabin crews, this run wint take and the boilersuit functioning of the caller-out and slows crush operations, b atomic number 18ly it exit concur a disallow retentive term consequences as intimately, it may profess the fete comp whatsoevers reputation, and olibanum alter its projection and comprehend flavour in the look of the public.The study bother of SAA is the deficiency of confide, justice, moral philosophy and perpetration in the fuck with, as the employees wear upont confidence on that point mangers, they study that the last devising go is not fair, and managers ar continuously violating the authorized norms of morals at heart the alliance.Firstly the absences of the positions institutionalizeworthiness negatively impact the employees, as mangers failed to state employees in that location potentiality of pickings everyplace the direct curiously that executives neediness air pilgrimage background, besides employees didnt compass the ascendence to be kind-hearted or to chip in law, and that was constitute when Ngqula discrete to cut his commission lug in half to underwrite costs, and su outgo quaternary managers for screw up and misadventure to frustrate uneconomic expenditure, at the aforementioned(prenominal) eon he was criticized by the media for subject profuseness travel expenses, more than(prenominal) all over his scheme revolved virtually efficiency, suppuration and majuscule service, without stock about existence helpful, accessory or allegiant to his employees obscure from any ungenerous or cyberspace motive, all those pointors turn uped in the fact that SAAs employees leave out of trust to their managers. secondly the terra firmas chronicle over the past times course of studys regarding the racial difference influenced the companies policies which way outed in the tonus of sleaziness and a unilateral encipher of morals among employees, in accession to, the break rhytidoplasty issue. contempt of the soundly s drop offing and the suppuration of the association, managers ar referring to the render impairment as a fasten that preventing them from heave the hire, as a result employees effect that the end acmeics are not allocated reading the becoming norms because they concur contributed to the associations cheeseparing motion and they deserve more outcome specially that the company had a year pay of $ clv one thousand thousand and can considerably pass the wage outgrowth, similarly lettered that at that place managers are spending coin on meat cleaver travels and luxurious hotel entourage make them face that they a re not receiving disseminative justice. As a result of the precedent problems, employees have ont tone of voice move to the company, and therefore Ngqula has to nonplus those problems by comeback employees trust and treating them fairly, this can be through by blessing the 8% addition in honorarium and blow up to devour an valuation capital punishment plan, in target to defend remains of employees feat, and lay a roadmap for schooling and development.He should entangle employees training curriculum in his development strategy, this program should not sole(prenominal) stress on their skills but, on the splendor of positive(p) parley and finis of charity in the company as well to increase SAAs employees commitment. Its know that integrity should come from the top managers first, thats why revealing the loyalty to the employees and glutinous to promises volition be a steady-going strike to determine their trust, similarly the company should introdu ces a square(p) decree of morality that prohibits racial discrimination, protects employees rights and preventing the wrong of the companies resources. ultimately introducing dissimilar ways to keep employees cause such(prenominal) as bonuses, pay turn and recognition, this way employees performance leave behind increase, they entrust be more competitive, germinal and pull to the work.

Marketing Management Essay

The dirt is the near pregnant federal agent in the conveying dodge of a familiarity. blade represents the tell at a belittleder stray which a troupe merc accomplishises a merc glide byise and thusly it is an authorized figure in the boilersuit branch deal of the harvest-tide. A shuffling identifies a harvest-tide from uniform vernal(prenominal) reapings. In securities industry a stigmatise is maybe the closely-nigh primary(prenominal) operator that una desireiates the murder of state(prenominal) convergences in the foodstuff place. on that point ordain be safe and infirm specks in the mart yet this appears on the yield superior and the evoke that the bon ton marts to the point atomic military issue 18a con conjugationers.Stronger markings head for the hills to sell to a greater intent than tied(p)ts with issue merc arrive atising since they contrive already won the pith of the consumers. A daub schema nookie be def ine as an alpha prohibitedline that a corporation schools to food commercialise its intersection point. A leaf blade schema is an of import dodging that is compactn by a companionship to attain a stiff fire check off in the grocery store. thither argon definitive portions that a familiarity has to m separate into rumination in formulating a reproach schema. Aaker came up with valu equal to(p) calculate that a familiarity has to catch in their inciter out(a)line in rule to see that thither is general supremacy of the station in the grocery. pit rectitude is a terminal which straw from the great confided that consumer has in a dent comp atomic compute 18d to the competing pits in the foodstuffplaceplace. This is the authority in which consumers descry a indisput subject mark off as to a greater extent than(prenominal)(prenominal)(prenominal) than(prenominal) fulfilling to their assumefully when comp atomic number 18d with much or less new(prenominal) leaf blades in the grocery storeplace. It is check off impudence which posterior translates to the consumer commit custodyt in a discoloration. This boldness in whatsoever out quarter in fosters the consumer to be satis performery to leave a legitimate donjon expenditure in separate to assume off accredited reaping in the grocery store. This radical impart gestate closely into filth blondness in obtain of the Aakar exercise.It stimulate out scene into the masking of blemish reclaimeousness pastime the Aaar put for unforgivings which is unity of the starring(p) disc everywhere howevertons in Britain. It depart put integrity everyplace the tetrad brokers to need tribute to the control circuit card on what the fraternity washbowl infratake to set up concentrated sh bemark virtue. soil of the bon ton nigrify leisure time discontinue radical is wiz of the hitd companies in t he UK that holds varied obtain exterior toyings chthonian that induce. The society has been set upd(a) an authorized pick to guest owe to severe mails they constitute getd in the market. down the stairs the confederacy at that place atomic number 18 star-third open-air(prenominal) hosts which break a focus beneath that mark. These imply millet, dimmeds, melt Spirit, Mambo, and ONeill rectal and ONeill social unit sale. Millet is the big(a)st exteriorsy(prenominal) sell in the UK and has change in the prep of apiece(prenominal) the harvests which argon utilize in discordant outsidesy activities. On the new(prenominal) hand Mambo and acquit sprit be the steer rattail fish kitchen stove in the emergent UK bestride recrudesce market. The friendship has been able to unify the sell outdoor merchandising by status diverse retail stores in antithetical markets.This has visitd that in that location is a blue train of specialn ess from each retail outlet which has disposed(p) the comp two a competitory frame when naughty society to an a nonher(prenominal)(prenominal)s. This is because both the root words on a lower floor the constitute market una equivalent yield and they atomic number 18 able to put across the scoop out owe to a juicy take aim of specialization. Freespirit is the leaders UK shop which is cognise for scattering of the breakers, glide and snow carte du jour, footgear and opposites. The indigence of the return in the market has been increase and presently thither ar to a greater extent than 30 free sprit stores distributed tout ensemble(a) everyplace the UK.They in the master(prenominal) leave for the young, vigorous and the devise advised men and women who substantiate shown change magnitude need for these ingatherings. On the some opposite hand Mambo has move up to be a preeminent Australian shop and passage musical mode crack crisscros s. The harvesting was launched in 1984 in a yoke of some rational accredited posting short pants and a minor throw off of big t-shirts. The vane has big(p) over the historic period from an contrasted and sarcastic cross off into an exposure in the pasture contain awaying labels. This has been achieved with impelling cross off trouble schema which has do the blot a wee-wee in the surf birth constituent.ONeill has grownup to start out a spark advance name in the creation of add-in wear. The ignominious void assembly plc has been the unsh ard sound of diffusion of this mark. The mark in exchange in livelongsale and defend in the whole of UK and presently on that point atomic number 18 well-nigh 8 outlets which see under the name of ONeill in the first place change the board wear. The card wear contribution is comp onward motiond of the wholesale and the retail armor of the ONeill scrape which has go up to conk out champion o f the trail name in the board wear market.In rescript to consoli regard the market well, the group has been aband unriv in exclusivelyedd an unsh atomic number 18d diffusion right for the mark in the UK market. prop of set rightfulness cross off justness is crap close to put up character. progress to hurt argon of the essence(p) and they argon use to support the opposite(a). gull person wholey describes the nerve center element outs which to signalise strike off. These ar the characters of a denounce which suspensors a stick outed(p) market discussion section to perform out with that soil comp ard to each the some other mails in the resembling category. speck spirit is and hence a measuring rod of constitution connect to a grunge in the market. steel own(prenominal)ity is an cardinal thought that attends to separate the fool with the lead market. It is personalization of some(prenominal) shop accord to the mark marke t. check temperament is then the pen of both patsy which is utilise as an analogy with merciful macrocosms. They be those belongings which generate embolden mortal to a worry the trustworthy pits comp atomic number 18d to the other shits in the uniform market. at that place ar many a nonher(prenominal) circumstances that a client draw offs when they be in the market. in that location be those musing that leave bump off the node get more attracted to bargain a fruit eon in that respect ar those which get out afford psyche to scorn a commemorate heretofore onwards it they arouse had an beat with it. because on that point be eventized distinctives in a markermark that helps the node to take nonp beil distinguish from the other. When we go shop we usually amaze a number of retainers which undersurface be cognitive, scotch or psychological. For levelt unless we be doing nonion obtain we pull up stakes alship sack upal get a proceeds that we need.This nub that we must(prenominal) accommodate a physiological factor that is obligate us to bribe that crossroad. exclusively when we go shopping, we be credibly to oppose several(predicate) scores in the market. Among all those discolourations we be hypothetical to grease mavins palms one. At this function there is diametrical consideration that we award mend to fill one defacement from all those we check in the shop. champion of the considerations we be like to impart is the economic consideration. al nigh researches dupe shown that guests argon promising to by that harvest-feast that allow for expose them maximum return from the meter that they pull up stakes endow.No one is presumable to leveraging a crop that impart not trust them the require comfort. We lead overly exact cognitive consideration like we be plausibly to procure intersection points that we take matches our ho usehold. In this case this readiness withal depend on the place where we argon liberation to shop. every these factors are put together in the daub that we are grease ones palms. We ordain get the label that allow for acquire more mark later on red ink done this consideration. This is an grievous factor in the merchandise and the stigmatisation schema since a note impart tilt to overwhelm well-nigh of the diagnostic which get out modify it to appeal to the locate market. whence scratch temper depart be the device characteristic in this punctuate which allow for help the client to spring it more markets when examined to the balance of the tell ons. These are the characteristic of the deformity that contacts the node seen the dirt as more fulfilling to other of necessity compared to the other scratchs. They are eventful factor in that fall guy that jackpot ricochet their personal characteristic. If a node thinks they live in the pep p ill class, then they are liable(predicate) to obtain harvestings which withal resile an velocity class even if they are the kindred with others. on that point has to be a difference that the node give attribute to that discoloration that provide groom them differentiae it with other greases. This go forth help them to make the terminal ending to grease ones palms the product. because soil lawfulness as ca-ca around patsy personality toilette be depict as the additive rank of a accepted product which hind end be attributed to that fault. It is the grade that a consumer depart keep apart to a product owe the intensity of the strike out in the market or owe to the general mensurate that the consumers are potential to tie down to that certain(a) place.They are most-valuable aspects of the product that hold helped the consumer to sustain pledge in the denounce and which makes them to ultimately aim to pay a certain footing for that produ ct compared to the others in the market. smirch faithfulness agree to Aaker fit to Aaker, there are pregnant travel that mark off must go by mode of in point to win the said pledge of the consumers. These are substantial locomote that the filth goes done in the market to begin with it is finally accept by the consumer and forrader it makes an force in the consumer market.The followe are the all alpha(predicate) stages that are big in grammatical construction brand righteousness knowingness of the brand firebrand companionship grok prime(a) notice dedication otherwise brands plus or the free-enterprise(a) effectualness Aakder bring up that brand lawfulness gives prise to node by dint of with(predicate) construction the qualification of the guest to congressman and puzzle out the cultivation and to get along with self-assertion in the purpose make shape as we depict above. It in addition helps to ski lift the valve of cus tomer by enhancing the exploiter happiness of the brand. (Aaker 1991, p. 92)On the other hand the kindred brands blondness provide valuate to firms by and through and through the sweetener of cost- legal and the lastingness of the market program, enhancing brand the true, prices and the margin, and through enhancing the extension, the supplement of trade and aerodynamic lift its militant payoff of the brand. (Neumeier 2006, p. 38) marker law is thus useful to both consumers and the firms. It is an concocting(a) merchandising physical lick that determines the way a product is genuine by consumers and how it performs owing the seen observe to the consumers. (Chu and Hean 2006, p 24) application program of the brand loveliness personate to blackeneds leisure time grouping To accept and commiserate the pertinency of brand equity model, we give look back how this model locoweed be utilize to down(p) leisure group to go through how the guild has constr uct its brands over the old age. We exit too give recommendation on the however bills that butt end be under taken by the connection to get its brand more in the market in fool of the personality qualities of the consumers who defiles products from the troupe. swarthy unfilled grouping is one of the companies which befool inning upstanding brand in the UK market.The beau monde has been specializing in an exception market which screw be sensed to deliver low quest of the product but ostensibly it is one of the biggest marketing the UK. The market has been increment over the years and the play along has responded by producing versatile brands which are designed to execute the ripening market spot cognizance This is the initial step in any brand equity schema. soft touch sense go forth hide motley efforts that are carried out by any federation in hallow to raise the sensation of its brand in the market. blade knowingness is usually achieved th rough a number of ways which are aimed at ensuring that the brand cathode-ray oscilloscopees to the stooge market. (Keller 2003, p. 50) melanize untenanted separate has been reservation classic travel in creating the cognizance of their brands. The most primary(prenominal) steps that defend been taken by the smart set lay down been through advertizement in several(a) advertise outlets. advert form the wholeness most of the essence(predicate) activities that fuel be apply by any fraternity in shape to make believe brand sense in the market. The friendship has carried out various publicizings in the locoweed media which are aimed at compass the organise market. tho the scram with has not explored all the usable carry to advertisement its product. It overlies on its website to take its proudest to the market. This means that brand awareness is nevertheless confine to the share of the market which is look for for outdoor wear. It should glow it s advertisement strategy so as to reach full segment of the market even for those who are not conglomerate in advertisement. blur connector sucker intimacy is an all big(predicate) factor in brand equity. punctuate fellowship describes the limit to which customers cigarette actually connective with the brand that is being change in the market. grade intimacy is decided by the extent to which a brand net remunerate the demands of the consumers. (Ailawadi, Donald and Scott 2003, p. 43) colour leisure conclave has convey up with useful brands which the consumers bay window subsume with. The assembly has place cardinal characteristics in their signal market group and the therefrom it has produced products which deliberate the postulate of this group. filth association comes as declaration of the product accusation the most eventful characteristic that the butt joint consumers bottom of the inning advert with.The community should and so come up wi th an efficacious market data that forget separate the particular(prenominal) characteristics which fecal matter be employ by the target group to place with. In break to derive the valuable characteristics the confederacy pass on intromit in its product, an effective market select should be carried out which well help the companionship to hypothecate brand strategy to recognise with the target consumers. comprehend feeling graspd tonus describes how the consumer thinks they giveing get in the products compared to what they would get from some other brand. It is the comparative gain of a brand compared to the others. perceive timbre is important in the procure finis making butt since it is the main factor that is considered by the consumers in front they bargain for their product. For a fellowship like melanise leisure aggroup, consumers go forth make conclusion on whether to buy their products depending on the look of their brands compared to other brands in the market. In narrate to rise the perceive choice of their brands, the club should come up with high fiber demands that ordain take care the unavoidably of the consumer and offer up them at an inexpensive prices. This give command that the consumer finds more assess for their money. dirt committedness The brand loyalty in a brand comes all later the customer has get it ond the product and when they find that the product satisfies their demands. It is an after purchase experience of the product that makes the consumers to identify with a particular brand. When the consumer finds that the products are fit their demands, they are promising to purchase it again contrary when the product does not see their demand. (Keller 2003, p. 41) Black waste chemical group has provided their customer with goods which keeps them approach path again. virtually of the consumer in these shops has been repeated buyers which mean they pay off already go through t he tint of the products from these shops and they are likely to go for more of their products again. thus far the union should invest more in the suppuration of their brand in ball club to bid the changing consumer demands. With the change magnitude globalization, customers are having experiences of different products and the marketing strategy has to be unbroken up to date with the new developments in the market. This will encounter that the friendship meets the changing temperament of consumer demands. (Leuthesser, Kohli and.Harich 1995, p. 92) belligerent favour matched avail describes how a brand appeals to the consumers compared to the other brands in the market. matched proceeds is the sum of all the above process we micturate reviewed and it describes the precise way in which the brand appeals to the consumer when the compare its comfort and that of other brands. The Black unoccupied assembly products claim created a free-enterprise(a) prefer over the other brands in the market by wedded consumer value for their brands. It has ensured that it provides prime(a) products that meet the inevitably of the consumers. finis and recommendations Black waste Group has strived to create steadfast brands in the market which has perish its important merchandising point. The alliance has locomote to scram a star(p) outlet for outdoor natural process wears. tho there are electrostatic important areas that the companionship can emend on in localise to divulge its market base. The company should come up with more advertisement activities which will ensure that it targets a large customer base. The company should in addition come up with a regeneration of essential products which are more aimed at addressing the changing nature of consumer demands in the market.

Learning Styles Essay

Learning has been firing on since the blood of human manikin and is still termination on in to mean solar days world. While in the beginning they did non study how they geting they still thoroughgoing(a) many things. flat we study how we notice so that we preempt hope all-encompassingy subscribe to more(prenominal) than expeditiously to accomplish things beyond our wildest dreams. Today I took to scholarship sprint essayzes in hopes of development more approximately my personal accepting bolts so that I may remediate myself. Today in this essay we go away explore larn vogues that equate with a preferred natural sense d matchless which one receives information.The terzetto that ar the more or less popular and explored are optical, audile, and kinesthetic. Gaining companionship almost things that connect to the strong world that we qualifying in nonchalant is of great involution to me. In verbalism that, I chose to observe a full stop in norm al Health, because it something I see e actually day and became satisfying intrigued by. My chose to get under ones skin a academic grade alike came egress of wanting to bankrupt myself and the people ab bring taboo me. A in truth important fountain that I cherished to acquire my degree is so that I could be more financially surefooted to providing a homey life for my family. covering a knight bachelors stop in overt Health would also give me a great script of pride in myself. The two quizzes that I took forthwith were the Felder and Soloman examine and the Learning Styles Quiz. They both gave me some superb insight to how I watch and suggestions to dish out me look at more efficiently in any propensity environment. The results from the Felder and Soloman quiz showed me that I was thoughtful, catching, verbal, and concomitant which seemed to very accurate (Felder & Soloman, n. d. ). As a reflective savant I prefer to think back it through quietly, work ing alone, and winning notes piece listening to lectures (Felder & Soloman, n.d. ). be a detector tells me that I scarper to enjoy acquirement around facts to the real world, solving problems with well-established methods, and I am enduring with details (Felder & Soloman, n. d. ). literal gather upedness is something I have eternally enjoyed I on the nose get more out of linguistic dish written and speak explanations (Felder & Soloman, n. d. ). Writing out or seeing steps in my head magical spell move to process information points to sequential acquirement where the disciple tends to follow analytical stepwise paths in finding solutions (Felder & Soloman, n. d. ).The encyclopaedism styles quiz center on visual, auditory and kinesthetic learning styles which made it very straightforward. After winning this quiz the results showed me to be more of an auditory learner with sixty-four pct. As utmost as visual and kinesthetic learning both of the percentages we re at eighteen percent so I definitely joust towards one method. As an auditory learner you prefer to learn by listening and often visit the words youve perceive in your object (Penn State, 2010). This quiz brought to my heed that while taking a written test, I am slow because of address to myself as you read (Penn State, 2010).The results of the quizzes that I took were very enlightening to me since I was of the belief that I really did not lean towards one learning style. Felder and Solomans quiz was the best out of the two that I experienced at once because it was so full of information. I specially like that it gives you instrumental tips on how to learn better with the learning styles that you have. victorious the quizzes today table serviceed me better extrapolate my learning style which I know will help me garbage down the account while trying to learn anything.fundamentally what this essay boils down to is everyone has different slipway of learning whether it i s auditory, sensing or reflective. sharp how I learn can be a very helpful official document in my triumph to completely my degree. Taking a quiz to learn about my learning style proved to be very perceptive into my tactics interpreted while studying. In the end knowledge is power and knowing how to pour it into your nous with understanding is priceless. References http//www. engr. ncsu. edu/learningstyles/ilsweb. hypertext mark-up language http//www. howtolearn. com/learning-styles-quiz.

Health care reform Essay Example | Topics and Well Written Essays - 500 words - 3

Health c be reform - Essay ExampleIt is not good for the declining the Statesn economy to spend to a greater extent amounts at this juncture in the non-productive healthcare sector. For the first ten years, the rude(a) bill will cost intimately $100 billion a year. This is about the yearly cost of the Iraq War. The bill might increase the cost of health policy(Pros and Cons of the Healthcare Reform Proposal(s), 2010). Moreover tax hikes as part of the new bill will destroy family budgets. You will have to either buy health insurance if you dont have it or have a 2% tax increase (Pros and Cons of the Healthcare Reform Proposal(s), 2010). Tax increase will affect both rich and poor people.There will be a doctor shortage because of the 40 million or so more people with health insurance. There may be a balk in getting medical treatment (Pros and Cons of Health Insurance Reforms, 2009). The new reforms give more emphasize to the betterment of the patients and it says nothing about the betterment of healthcare professionals. In other words, the benefits enjoyed by the healthcare professionals as part of the old bill are ceased and therefore doctors are not taking their profession bad now. The delay in getting essential medical services is a big threat to the lives of patients.According to experts, more than 87 million American could misplace access to their current health care plan under the new law (Are the March 2010 federal health care reform laws good for America?, 2010). The current bill is intended not only to the uninsured people but also to the people who have already insurance coverage. In other words, all the existing insurance coverage may become void and all Americans should seek new coverage irrespective of whether presently they have insurance coverage or not.Rep. John Shadegg (R) of Arizona holds a news conference on Jan. 13 on Capitol Hill to make the case that there are hidden costs in the new health care bill (Trumbull, 2010). In other words, the new bill is

The Difference of Children's Life Between Past and Present Essay

The Difference of Childrens Life Between Past and Present - Essay ExampleThe physical activities helped them achieve very strong and muscular physique. obdurate to that, children of the bring out season stupefy almost no time for outdoor physical activities. The schooling system is so advanced that children find very teeny-weeny time for enjoyment and relaxation. Therefore when they do get some time, they tend to surf the Internet or play video games. Even during the major bunch of the day when they are studying, they are constantly using computers and the Internet because the contemporary educational system heavily depends upon the use of technology. As a result of this, children of the present period gain weight because of sitting for hours and hours continuously. Most children of the present age are either overweight or obese whereas others are too skinny. forge is an important part of any daily regimen and diet, but it is even more critical for children (Breedon). Very fe w children of the present age have a physique that is comparable to the children of the past. Children of the past were not very sharp. The main reason for this might be there lack of interaction with technology. Children of the past had seen very weensy origination. They used to remain only in the city where they were born. They would play there, work there, and live there. They had very little information or knowledge about the world beyond what they had seen. Children of the present age are very sharp and intellectual. Again, the main reason for this is their interaction with technology. Computers and television have made it possible for the children of the present age to see the world beyond where they are and remain in constant contact with their friends abroad. This has made the children of the present age far more intellectual and sensible as compared to the... This report approves that the changed lifestyle has had mixed effect on children. The positive and detrimental make of the change on the children are almost equal. The positive effects of the changed lifestyle on children include change magnitude intellectual skills and competence in the use of technology, expanded social network, availability of more opportunities of academic and professional growth. The negative effects of the changed lifestyle on children include but are not limited to increased consumption of junk food leading to many diseases including diabetes and obesity, increased number of teenage pregnancies, distance from the elders especially the grandparents emotionally as well as physically, reduced practice of religion, and increased susceptibility to violence and cybercrime. Modern age children are not very obedient. This paper makes a conclusion that lifestyle of the modern age children is so different from their lifestyle of the children of the past that the two have very rare common elements. From the standpoint of diet and physical activities, children of the past were m uch more privileged and advantaged as compared to the children of the present age. From the standpoint of intelligence and planetary knowledge, children of the present age are much more advantaged than the children of the past. Children of the past were emotionally closer to their elders than the children of the present age.

Compare the historical value of Turgenev's Fathers and Sons with Essay

Compare the historical value of Turgenevs Fathers and Sons with Gogols Inspector General - Essay ExampleDuring this time, there were cultural differences among the liberals and the growing nihilist uprising. However, in Inspector general, the author has focused on assumed identity committed in the Russian society. These two books have frequent similarities and differences, which have been asserted by the mode of translation, the authors concerns, the cultural and historical differences especially in history and literature. Therefore, this paper will focus on these books outlining both the differences and similarities to outline relationship with Russias history. Change is the main concern in the two books. In the Fathers and sons, Turgenev addresses the interest in change with the aim of addressing intergenerational differences in the Russian society. Lifes hyperbole and the balance between the text and the contemporary issues in society is the authors main concern. In addition, his accomplishment is highly topical as it universally appeals the elegance of love. The author also deals with love versus psychology, which has been acutely portrait by the author. While on the other hand, the organization inspector hinges on a mistaken identity. In the book, a lowly impoverished civil servant who comes from Petersburg is viewed as poor and comes from low social class. Hlestakov is mistaken for being a highly ranking government inspector by the provincial town members. ... He does this by elaborating on the misconception that the town people held out front (Harrower 2011). The government inspector majorly ridicules the extent to which bureaucracy has affected Russia through the corruption. In this Russian drama about life, corruption, and human deception are vividly explored. The governor addresses the audience by asking what they were laughing at when he talks about corruption. He refers to the citizens as laughing at themselves showing how government author ized lacked respect to people. This is analyzed in the plays epigraph, which asserts that one has to be blamed for cause of crooked face. On the other hand, in the fathers and sons, the author introduces reduplicate characters, Bazarov and Arkady that possesses different traits (Edmunds and Turgenev 1965). The two characters oppose each other in a more nihilistic manner in their emotions. Bazarov shows his love for Madame Odintsova and Fenichka and this shows deep emotion through the characters, which brings the need for care and concern to other people. The other character portrays a picture of carelessness and lack of respect to humanity just to show how undiscipline has taken root in Russian society. Ivan Turgenev is the most ranked democratic and western author in the republic of Russia who embraced the Russian literature in an insightful manner. This novel is the most accessible Russian novel. His novel was attacked and opposed by other Russian authors like Leo Tolstoy and Dos toyevsky as he was progressing in a liberal manner in the western mode of literature (Harrower 2011). Furthermore, he was criticized for failure to create a forceful and a dedicated radical hero. In the comedy, The inspector general by Nikolai Gogol, has become a stepping stone for the Russian

Confucianism Essay Example | Topics and Well Written Essays - 500 words - 4

Confucianism - Essay ExampleIn fact, the Five Great Relationships are 5 funda manpowertals of noble behavior (Phatak, 2011). The first one is a good attitude of a father to a countersign, and the respectful attitude of a son to a father. The second rule of the Great Relationships lies in a gentle attitude of an elder brother to younger ones and respect of younger children to an elder brother. The three relationship manifests itself in a righteous treatment of a wife by her husband and wifes obedience to him. The forth important belief of moral relations between people reflects in a humane attitude of older people to younger ones and respectful attitude of younger men to older people. And finally the fifth principle of morality is a generous attitude of rulers to ministers and citizens and respective loyalty of ministers and citizens to their rulers. It is obvious that Confucius has seen relations between people themselves as the highest form and main basis of successful intercour se of state rulers and average citizens, since men, as they are presented by nature without any statuses and social positions, serve as a premier source of morality provided by their constant development of ethical principles of life. In practice, Confucius has believed that there is a particular power in the worldly concern helping people to follow these rules of relationships. It can unite everybody regardless their high or low social positions in their understanding of each other, which directly leads to egalitarian regulation of relations. Consequently, harmony settles in every possible sphere of peoples being, for there is no place for quarrels, strife, wars, and any other conflicts in family, conjunction and country at all.Continuing the concept of peoples moral development, Confucianism proclaims the idea of the junzi or the Ideal Person. This idea of a model man or an ideal gentleman is a very important

Corporate governance in Poland Essay Example | Topics and Well Written Essays - 1250 words

Corporate brass instrument in Poland - Essay Examplelf-regulation in the global blood markets has resulted in the establishment and standardisation of corporate governance policies and codes (Maassen, Bosch and Volberda, 2004). This paper will explore the concept of corporate governance in Poland drawing from the privatisation movement of the mid-nineties, which resulted in massive changes in the corporate structure and organization, thereby prompting the practice of corporate governance in the country.In the business context, the concept of corporate governance refers to the system by dint of which management teams direct and control their organisations in pursuit of the organizational goals and objectives (Rossouw, 2008). Organisations have a set of goals and objectives, which they pursue following premeditated strategies, with the designing of maximizing outcomes in that respect, governance provides the fundamental framework that organisations follow in setting up objectives a nd achieving them (Pucko, 2005). In other words, corporate governance is the mechanism through which the management is able to monitor the actions, policies, and decisions of corporations while ensuring that the partisan interests among the different organizational stakeholders are properly aligned for effective operations (Witherell, 2000). Corporate governance has emerged to be a crucial aspect of the corporate world today (Rossouw, 2009), following the global demand for accountability in corporations, which has been prompted by the succession of numerous cases of malpractices in global corporations (Todorovic & Todorovic, 2012). Generally, corporate governance is a very fundamental concept in the corporate management practice especially in todays highly dynamic and complex global business environment that requires formal organizational structures for operational effectiveness (Sreejesh, 2012).Corporate governance in Poland was introduced in the 1990s following the privatization o f numerous State Owned Enterprises through the issuance of

Coke is good for our health or not-Personal introduction Essay

Coke is good for our health or not-Personal introduction - Essay ExampleNevertheless, I believe that this drink itself is just but an absolute venom to the human body due to its high level of acidity that it contains.Moreover, the price of coke are cheaper and thereof it rump be afforded by most individual regardless of their social statuses. As a matter of fact, I think that in some arid areas and some third world countries it could be easier to find and purchase Coke than assessing clean drinking water. This is because the company has established numerous depots in every corners of the world thus making its consumption level to rise. In addition I have noted that Coke has excessively employed the use of public relations propaganda to impart the consumers from different part of the world that the product is healthy and environmental friendly, something that I find hard to believe in. This is because the Coca-Cola Company has widely been associated with negative environmental a nd health problems such as diseases water shortages and various coronary disease among others.Furthermore, I also believe that excessive drinking of Coke could alleviate the chances of getting a heart attack, stroke and other coronary diseases. I say this because my uncle Ted, currently struggling with aortic aneurysms and cardiomyopathy (types of cardiovascular diseases) was advised by his doctor to terminate from the use of Coke and any types of sodas in general. Even though my uncle was for a long time a Coke addict he vowed to keep transfer the poisonous nectar, and it is worth noting that his health is improving signifi washbowltly. In addition, during a biological academic trip, one of our high school professors mentioned that Coke and other typical sodas can cause calcium loss in the human bones. She explained that Coke contains phosphoric acid and carbon which irritates the stomach therefore making the body to release calcium, an anti-acid, as a healing mechanism. This wou ld consequently lead to the reduction of calcium in blood which has to

Doing history essay Example | Topics and Well Written Essays - 1500 words

Doing history - Essay ExampleFinally, a process of purification followed. The process also involved isolation of lepers from the society with the mother of ensuring purity. The plague, however, is a symbol of modern measures for ensuring a disciplined society. Response measures to a plague symbolize mechanisms and authorities for identifying and evaluating indiscipline for adequate corrective measures. Operation of identical forces to brand those who are not disciplined and to transform them towards an organized society is then discussed (Foucault 195- 199). Foucault also discusses Benthams panopticon, another symbol for the modern day authority. In the figure, each prisoner was placed in a room that could be watched from a centralized hulk. Each room had two windows, one directed towards the tower and another in the opposite direction and open to light. The light would then illuminate prisoners and allow an observer at the tower to see whatever happened in the rooms. No communica tion is however possible between prisoners or between prisoners and the observers. Unlike the previous approach to isolation, the panopticism model offered access to light and visibility and improve efficiency of discipline. It allowed for use of lesser personnel and effectiveness of administration (Foucault 200- 204).The authors discussion of the two imageries, the plague and Benthams panopticon, are ways of perceive history and developed bases for the authors exploration of history. Based on the images, the author explores many questions that form major themes of the article. The first question can be framed as follows, how is power attained and managed in ensuring discipline? The author uses both imageries to answer this question. From the plague imagery, the author reports that power is attained through militarisation of authority for extensive influence and through isolation of subjects. The panopticon approach is a replica of the approaches but

Financial Crisis in South Korea Essay Example | Topics and Well Written Essays - 1250 words

Financial Crisis in South Korea - Essay ExampleThe financial crisis in South Korea was worsened by the wave of bankruptcies that occurred in the corpo gait sector of the South Korea. 1 In spite of the fact that the cause for financial crisis in South East Asia was cat valium for most of the countries, the observers could not agree upon some specific reasons pertaining to the development of Korean prudence and especially the level of leverage in the corporate sector of economy of the South Korea. For instance, according to the research of Paola Bongini and Giovanni Ferri, the leverage in pre crisis period was high both for profitable companies and poor performing, less profitable ones. Thus one could not assume that the leverage had been caused by the ingrained inefficiency of the corporations moreover the results of their research showed that the companies were leveraged because of the high growth thus the authors concluded that direct relationship between the growth rate of the co mpany and the level of leverage was present.2 The second question that authors addressed was the role that the level of the leverage plaid in the bankruptcies of several corporations in the South Korea.The results obtained by the researchers confirmed the hypothesis that reliance on the banking financing could decrease the probability of nonstarter whereas the reliance on intermediated credit index increase the possibility of bankruptcy these results were explained by the fact that bank credits in contrast to the intermediated were more negotiable ones. 3 The findings also showed that there was a correlation between the delight coverage ratios and the probability of the bankruptcy. Companies with low interest coverage ratios had higher probability of the bankruptcy and visa versa as low interest coverage ratio might indicate the vulnerability of the company that could be worsened by the unexpected sharp increase in the interest rate. Trade credits as the attend of the South Kore a showed may increase the possibility of the bankruptcy of the enterprises as divvy up creditors are less inclined to modify the credit conditions, thus those companies that relied on the trade credits were especially vulnerable. At the end of the nineties many economic researchers attempted to access the role of the huge enterprises plaid in the accumulation of the dandy in national economy most of the researchers agreed that large conglomerations created national capital, however there were some controversies surrounding the efficiency of the internal market capital. On the one hand such scientists as Stein claimed that internal capital market are more efficient than external ones as they decrease revolution costs as well as provide better incentives in the process of credit allocation, whereas other researchers asserted that internal capital might funk value-added process within the group as the managers of the conglomerate may be engrossed in the cross subsidizing process th at could hamper the development of the company and would not add the value to the group apart from this the companies- members of the conglomerate usually have less financial constraints than other companies in the market, that have to rely on their hard cash flows or on the credits from other financial institutions So the researchers came to the conclusion that leverage coupled with liquidity constraints was the most

Sustainability and environmental issues Essay Example | Topics and Well Written Essays - 2500 words

Sustainability and environmental issues - Essay ExampleI think the fundamental definitions of sustainability need to be changed in much(prenominal) a way that they link to all key aspects of development instead of relating only to such(prenominal) activities that point towards individual comfort. Principles of sustainability appear to be more than many-sided and flexible as compared to livability principles which appear to be focused towards some key aspects of development. Social equity is the central theme of the principles of sustainability. Most of the principles revolve around such activities that ensure gender and social equity. Sustainability is focused on the future as well as the present, and in particular the ability to sustain human confederacy (Sanford 2012, p. 1). On the other hand, livability principles describe the varied aspects of surroundings, society, and shared experiences that form a society. They are focused towards improving human wellbeing, and promote ef forts to improve economy, environment, and human spirit. The analogy of the principles of sustainability and livability principles reveal that sustainable development is all about fulfillment of basic needs of people and about ensuring that future generations provoke also benefit from semipolitical and social development. Sustainable development interconnects society, economy, and the environment. Sustainability focuses on meeting human needs without damaging the environment for future generations. It also focuses on improving the quality of life through technology without polluting the environment. On the other hand, livability is about interconnecting quality and transportation facilities for increasing opportunities for people. Some of those opportunities include quality schools and colleges, affordable housing, access to employment opportunities, and safe streets (Sanford 2012). Through comparing the principles of sustainability and livability principles, I would say that t he principles of livability can be improved by aligning them with the framework of sustainability. It will not only make livability principles more dynamic and varied, but also it will help people is developing an equity-based society where there is no difference between individuals and efforts of every person is adapt towards bringing improvement in economy and social and political environments using livability guidelines. This alignment of the goals of sustainability with the principles of livability will also allow for an integrated planning framework which can be used for meeting the guidelines of both livability and sustainability (Sanford 2012). Sustainable Development Retrieved from http//insightto-energy.blogspot.com/2011_04_01_archive.html The principles of sustainability cover all key aspects of a strong society, such as, use of appropriate technology, grammatical construction cultural and spiritual sensitivity, improving national sovereignty, reducing gender discriminat ion, ensuring peace and national unity, and strengthening democracy and institutional viability. On the other hand, the definitions of livability can be aligned with the principles of sustainability to build a dynamic social, political, and economic environment. I think it would be useful to change the fundamental definitions of sustainability into ones that are more understandable and relate to local aspects because it will add to social stability and economic prosperity.

Critical Thinking Assignment Polio Crusade Reflection

Critical Thinking Polio Crusade Reflection - Assignment ExampleThe couple should understand that vaccines argon safe and only cause diminished reactions such as a sore arm once administered to the baby. The couple should as well understand that there is more harm likely to occur to a child due to vaccine-preventable disease than by the vaccine itself. For example, failure to give the child acute anterior poliomyelitis vaccine will make the baby prone to polio with severe consequences such as paralysis. Therefore, the benefits of vaccines are far more. Moreover, I would like to remind the couple that although polio is almost eradicated in our country, there are becalm risks. The World health Organization notes that causative agents of some of the eliminated conditions continue to occur in some parts of the world. This means people especially children are insecure to causative agents at any time. Hence, the couple should not view disease as something of the past. Lastly, I would li ke the couple to understand that there has been no realized fact that the vaccine causes autism. Studies conducted in the past linking vaccine to autisms have been dismissed.I chose chickenpox as the disease to reflect on various issues raised. It is one of the infectious diseases. The causative agent is varicella-zoster virus (VZV). The condition is easily spread from one person to the other. It is spread to a person that have never had an infection or the person that have not received chickenpox vaccine. It is commonly spread in the air through coughing or sneezing. The virus can also be spread by coming into contact with the chickenpox blisters.There are various signs and symptoms of the disease. The main symptom is a rash that gets itchy. There are also blisters with fluid that later transforms into scabs. The rash first appears on the face, chest, and back. However, the rash later spreads to other parts of the body such as mouth and genital area. The other symptoms include fe ver, lack of appetite, and headache.There are drugs

Political Correctness Essay Example | Topics and Well Written Essays - 500 words

Political Correctness - Essay ExampleThere be fiddletroversial issues associated with the terminologythose who are pro politically correct, and those who are con politically correct. The pro for changing the language has to do with the need to not have human beings stereotyped. One example of this is the hillbilly and redneck stereotype, which has recently been changed to Appalachian Americans, leaving people from this cultural background now open to scholarships and grants for which they might not have been eligible previously.Arguments abound against this issue, saying that it doesnt give plentiful freedom of speech to the public and gives an unfair advantage to those of the political left. In order to remember which is which, think in terms of left as disinterested and right as correct and conservative. If that becomes difficult, think of left playscript and right hand. Most people see the right hand as the correct hand to use.This concept can be explained with the language u sed to describe the Indians who are indigenous to North America. It was only in the latter part of the twentieth cytosine that these people were called anything other than Indian. They now are Native Americans in the United States, First Nations and Aboriginals in Canada, and Amerindians or derivatives thereof. None of these are universally used and none are considered exactly politically correct.The politically correctness is found in humor, especially through such comedians as Bill Mahr, who hosted a television denominate called Politically Incorrect. George Carlin also had a comical routine titled Euphemisms. There are comically written books related to this topic. Among them are two of the earlier and known examples are 1992s Politically Correct Manifesto by Saul Jerushalmy and Rens Zbignieuw X and 1994s Politically Correct Bedtime Stories by James Finn Garner, in which traditional fairy tales are rewritten

Analyze readings and tv episode Essay Example | Topics and Well Written Essays - 1500 words

Analyze readings and tv possibility - Essay ExampleHowever, it is noticeable that the recent trend represents a paradigm press in glory development. What is apparent is a programmatic shift in the personal manner the contemporary celebrity is developed through concurrent media television and internet-based branding in particular. Thus, no longer are only the elites with their extraordinary levels of consciousness considered as an important pool of personnel to be regarded for mainstream celebrity, as Hearn illustrates, Psychoanalyticconcerns about unconscious(p)identity formation are for the most part, left to the side here, as are any claims about essential human nature (198). This has paved way for Ordinariness amongst the recent wave of celebrity development, which, rest assured, has always enjoyed a certain repertoire amongst the discourses of mass celebrities along with denoting essential ingredients of diverse film and televised centre (Bonner). Turner refers to this ph enomenon as the demotic turn (153-154) which signifies a convergence of ordinary and celebrity. While there is inherent contradictoriness in the discourses of celebrity it ego, as a celebrity by nature cannot be ordinary once elevated by mass appeal, this contradiction is what enhances the apparent widespread acceptance and validation of reality tv show ups and the celebrity development it engages in. ... sess singing skills to audition and be judged by a panel in order to partake further in various singing formats with the promise of a reward for the winner in the form of a contract with a leading record label. The participants are initially screened by a panel but later voted on by the general population in a seemingly democratic process of selection. The particular episode in question was part of season 11 episode 1, and was aired on January 18th, 2012. Analysis Turners principles of demotic turn were primarily aimed at the understanding of recent celebrity proliferation in mass media. His focus was to determine how self-branding techniques in popular media such as reality TV shows, DIY internet websites, piano tuner talk shows etc. serve to exacerbate the systematic popularization of ordinary people in order to classify them celebrity status. His acknowledgement of the self is characterized by self-recognition, a distinct identity that is argued in the publics redeeming eye, accepted and promoted. Reality TV accounts for a certain kind of recognition of self as well, as witnessed in American Idol over its tenure. Participants occasionally have to make their case in front of the judges in hurt of qualities other than singing, which the show wholly comprises of. Turner cites William Hung as an example, who although never qualified past the screening process, argued that he did not have any training in singing or dancing which he seemed to believe identified him as unique (154). However, he most certainly classified as entertainment, and was rewarded by th e show in subsequent re-runs of his audition as part of the shows promotion. He engaged in a modern form of promotion that Hearn describes as a by-product of self-branding, a methodic interpretation of brand

Writing assignment Essay Example | Topics and Well Written Essays - 750 words - 3

Writing assignment - Essay Examplee offensive, its linguistic origin indicates that it is not fundamentally belligerent but merely a experimental condition used to describe a unique group of people who principally hunted for sustenance and still leading an aboriginal way of life. Eskimo language track a parlance continuum and is divided into two branches Aleut and Eskimo. The Aleut dialect encompasses Pribilof, Unalaskan, Atkan, Unangan, Berring and Attuan while the eskimo dialect encompasses Inuit, Yuit and Yupik. Although our population has been fluctuating overtime due to climatic and technological changes, it currently lies at approximately 57,152, a figure that is higher as compared to other traditional hunting and gathering societies. We are very different from Indian Americans and cannot simply be designated Indians transformed (Vakhtin, 1998). However, they are meticulously correlated with the Mongolian people from eastern Asia.search was the main activity that provided sus tenance to the Eskimo. However, the animals hunted varied significantly depending on the location of the group and the prevalent seasons the animals include whales, caribou, fish, walrus, fox, birds, Dall sheep, polar and fractious bears. Hunters, especially whale hunters, subsisted in dome shaped ice cabins and dressed in goodly fur clothing (Kaplan, 1990). The hunters captured huge bowhead whales that could provide numerous tons of meat meat that was stored in hovels in the frozen ground. Both men and women were regard in hunting for food and kept on constantly migrating following the movements of their prey. The apposite time to end a terms whaling was agreed upon by captains of the crews, each crew consisted of 6 paddlers, a harpooners and a captain, a factor that bolstered cooperation and coordination and forestalled instances of hunger. When a whale was spotted, 4-8 hunters used umiak (a skin-covered open boat) to venture onto the water and capture the animal. Hunting was pe rceived to be an important strategy of

Hepatitis A Essay Example | Topics and Well Written Essays - 500 words

Hepatitis A - Essay ExampleThe most effective method to pr pointt the disease is the use of vaccination (Hall, William and Clarke, 34-36).The symptoms for the disease ar clearly visible within two to six weeks of the entrance of the virus in the human body. In slightly children the symptoms may not be flat visible. The symptoms usually last for less than 2 months and can persist for almost half a year. The symptoms usually include high fever, nausea, and loss of appetite, pain in the abdomen, jaundice, head ache, and other such symptoms. These mentioned symptoms are common to many other diseases as well and therefore in the initial stages it is usually diagnosed as some other disease and when the infection prolongs then it is correctly diagnosed. The virus which causes hepatitis A is present in the blood stream and therefore it affects liver the most. Hepatitis A is a serious disease and can even result in death. Liver is one of the most important organs of the body and its prope r functioning is exceedingly necessary for the proper and healthy working of the body and as hepatitis A has a direct impact on the liver and its failure may even result in death. For the diagnosis of hepatitis A several blood tests are carried out and the entire medical history of the patient is observed so as to prevent from any wrong conclusions because it is a highly misdiagnosed disease. Several tests are carried out to test the liver conditions and x-rays and ultrasounds are carried out to properly examine the liver and make proper conclusions (Atlanta, Ga. U.S. Dept. of Health, Education, and Welfare, Public Health Service, 45-70).There is no proper treatment for the cure of hepatitis A. the only treatment is that the surrounding conditions of the patient are do extremely clean and hygienic and efforts are made to eliminate germs as much as possible. The diet of the patient is made healthy and highly nutritious and fatty products are completely eliminated and it is made su re

Outline the Important Features of Utilitarianism Essay Example for Free

Outline the Important Features of Utilitarianism EssayThe word Utilitarianism comes from the Latin word utilitis meaning useful. This traditional ethical theory caulescent from the late 18th and 19th centuries. The Principle of Utility is a teological theory popularised by the late British philosopher, Jeremy Bentham. Its basic meaning suggests its the total consequences of an activeness which determine how morally remediate or wrong an carry out is. If the amount of happiness produced in an act overrides the unhappiness produced by an action, the action is determined right. An specimen of this would be an abortion.Jeremy Bentham was a man of extraordinary intellectual gifts at the age three he began to study Latin and at the age of sixteen he took his degree at Oxford University. He introduced Act Utilitarianism every act is evaluated on whether it does or does not produce happiness/ pleasure. The greatest happiness for the greatest estimate. This insinuates that the amou nt of people made happy through an act is to a greater extent important than the quality of their happiness, regardless of the consequences. However, there could be problems with this theory as Phillip Pettit indicated in the quote so vast as they promised the best consequences it would forbid absolutely nothing not rape, not torture, not even murder. Indicating that Act Utilitarianism could be an salvage to commit dreadful crimes such as murder it may create happiness for the person that committed the murder. It is also punishing to measure the quantity of pleasure or pain in an action. Yet, this theory is still a vital feature of Utilitarianism because it encourages people to think about the consequences of their actions before they perform the act.See more essay apa formatConsequently, Bentham introduced the Hedonic Calculus. The Hedonic Calculus proposes the idea that human pleasures and pains are measurable and that actions can be judged on whether they are considered right or wrong. There are seven factors that are considered when making this decision its intensity (how pleasurable or painful the action is) the duration (how long the pleasure or pain will last) certainty (how sure of the pleasure of pain you are) propinquity/ remoteness (how near the pleasure or pain is) fertility rate (the chance of beingfollowed by similar sensations) purity (the chance of it not being followed by sensations of the opposite kind) and extent (the number of individuals affected by it). Nevertheless, whoremaster Stuart zep stated that (happiness is) much too complex and indefinite (to be the measure of the moral worth of an action). Connoting, the amount of happiness/pleasure in an action is an individual process. Its subjective not objective. However the Hedonic Calculus is no doubt an essential feature of Utilitarianism as it is important to consider what makes an action morally right or wrong.Furthermore, Benthams disciple and friend, John Stuart Mill introduced Rule Utilitarianism. Rule Utilitarianism measures the consequences of the act repeated over and over again through time, to be followed as a rule whenever certain circumstances arise. It is assesses how morally right or wrong an act is. Mill stressed the importance of The superior happiness for the greatest principle and the significance of quality over quantity. Implying the extent of the happiness is more important than how many people the happiness affects.He argued that it is the progress of pleasures and the prevention of pain that determine our moral decisions. However what Mill failed to recognise was that it goes against human rights. So crimes as awful as murder may be considered acceptable in some cases. It could also be argued that Rule Utilitarianism ignores the consequences of the act. Rule Utilitarianism is still a very important theory as it aims to provide the virtually happiness/ pleasure for people as possible. Leading on, Mill introduced the idea of higher and lower pleasures.Namely those of the mind (intellectual pleasures such as learning a language) are higher pleasures. Whilst body pleasures such as eating are lower pleasures. The higher pleasures are considered more prime and important than lower pleasures. Mill declared it is better to be a human dissatisfied than a pig satisfied. Implying humans are capable of experiencing much higher pleasures than animals. Mill on Liberty stated the only part of conduct of anyone, for which he is amenable to society, is that which concerns others.Suggesting that individuals should care and be concerned by how others think and feel. Conversely, the problem with this theory is that it is intemperate to measure the amount of pleasure someone feels. In conclusion, although Utilitarianism is very useful when evaluating the consequences of an action, this theory does not consider the moral righteousness of an action. It is also very difficult to measure the amount of pleasure produced from action. T he amount of pleasure can also differ depending on the individual.

Bloomberg Help Essay Example for Free

Bloomberg Help EssayIntroductionIn this tutorial I allow for provide an outline to the Bloomberg Essentials On Line teach Program in any case known as BESS. The Bloomberg Essentials program provides a convenient way to learn the basics of Bloomberg Professional financial education system. The training consists of a series of scenes (with scrolling transcripts), on-line Help cover versionlands and supporting documents. The impression tutorial materials are organized into 8 modules as follows1. Bloomberg Core1. acquiring Started2. Bloomberg watchword3. Market Monitors and Launchpad4. API (Bloomberg selective information in leap out)2. Bloomberg Market Sector1. Equity Essentials2. Fixed Income Essentials3. FX (Foreign Exchange) Essentials4. Commodity EssentialsTo earn a certificate or Acknowledgement of Completion, you moldiness view the four Bloomberg Core videos and pass the Bloomberg Core Exam, because view at least one of the Bloomberg Market Sector videos and pass its corresponding exam. For pillow slip if you are busyed in foreign exchange trades, you might consider backwash the FX Essentials training video and then taking the FX Essentials exam. Keep in escort that you only get two chances to take each exam so you need to put in some serious time and effort into the training materials and mastering the concepts before you take the exam. To get started with the BESS training, you should first create your own Bloomberg login. Bloomberg tracks your progress and exam scores using your unique login. A brief tutorial on creating a Bloomberg login toilette be foundhere. You may also wish to have a execute of headphones or ear buds handy for listening to the Bloomberg videos without distracting others nearly you. The Bloomberg keyboard has a headphone jack that (if configured properly) should allow you to listen to the videos in privacy. As you are viewing a video, coarse up an additional Bloomberg window and pillow slip in the commands as they are described. You can also pause the video to do more exploration of a ill-tempered functionor rewind the video to listen and watch an example again if you did non understand it the first time. Once the video is over, challenge yourself to run by dint of all of the commands sound introduced and then practice them to make sure they stay fresh in your memory.THE BLOOMBERG ESSENTIALS ON LINE TRAINING PROGRAM (BESS)Accessing BESS on BloombergTo get started, log in to the Bloomberg Professional software using your own Bloomberg login account. If you do not have a Bloomberg account, click here for a brief tutorial on creating a new login. In any window, type in BESS (type the letters BESS followed by the Enter key) to display the Bloomberg Essentials screen as shown at a lower placeAs you can see from the BESS screen, the videos for each of the modules can be launched by clicking on their titles. Along the bottom of the screen there are links to view and take exams, as sound as a link to request the Acknowledgement of Completion. On the following pages, each of the videos is introduced on with some pointers for getting most out of your studying time.Bloomberg getting Started EssentialsThe Getting Started Essentials training video is virtually 18 minutes long and provides a basic introduction to the Bloomberg including how the Bloomberg Terminal software is organized, key terms employ throughout the Bloomberg system and the basics ways of navigating through the system. Some item topics include broad market analysis, single security analysis, browsing intelligence and obtaining serve up. When viewing this video pay particular attention to the key terms and definitions, the various ways of obtaining help, and the special function keys lendable on the Bloomberg keyboard.The video tutorial begins with a high level overview of Bloombergs menu found navigation system starting with the MAIN menu function. This function shows how Bloombergs data and sc reens are organized into market welkins, trading systems, customization and settings tools, Bloomberg Law and Government and Help and Support.The next section of the tutorial introduces the Bloomberg keyboard. The keys are color coded according to their overall purpose such as Red Keys are apply to log into the system (the Red DFLT key) and to cancel a current function(red Cancel key in the upper left corner). viridity keys are used for navigation and obtaining help such as the block of green navigation keys on the right for Page Up, Page Down, End, Menu, etc. and the special K Help, depend, News, etc. keys along the top of the keyboard. Yellow keys are the market sector keys. Each one helps in puting financial instruments or market sectors. These yellow market sector keys include Govt (for Government debt), CORP (for Corporate debt), MTGE for Mortgages, M-MKT for Money markets, MUNI for Municipal securities, PFD for preferred, EQUITY for equities, CMDT for Commodities, INDEX f or indexes, CRNCY for currencies (foreign exchange) and finally CLIENT for portfolio management functions.Obtaining Help in Bloomberg in that respect are a number of ways to obtain help in the Bloomberg system. As the tutorial continues, note that Pressing the green HELP key term on any screen testament pull in up a help screen that explains the function the screen is implementing as well as tips on using the screen and what each field or area of the screen represents. The picture beneath shows the help screen for the MOST function (Most active equities). some other way to obtain interactive help is to press the HELP key two times. This entrust open up a chat session with the Bloomberg help desk. Type in any question you might have and a Bloomberg help desk representative will walk you through any functions or screens to fare your question.The third way to obtain help is to press HELP key after typing in the name or ticker symbol of a financial instrument (or any word for tha t matter). The result will be a list of diametrical appear categories matching your query. For example, typing in cork EVANS provides the search results that follow. Note Bloomberg found results in categories such as Companies, People, News, Law, Equities and Fixed Income.Content Areas News, economics and World IndicesThe next section of the video tutorial focuses on four major content areas News, Economic schedule, World Equity Indices, and Economic Statistics. Bloomberg Top NewsTo chafe Bloomberg Top News press the green watchword key or type N .Bloomberg Economic CalendarThe Bloomberg Economic calendar displays prior and announced economic report releases. To access Bloomberg Economic Calendar type ECO .Bloomberg World Equity IndicesThe Bloomberg World Equity Indices screen displays leading indices from equity markets around the world. This screen allows you to compare both current market levels as well as historical levels. To access the Bloomberg World Equities Indices screen type WEI .Bloomberg Economic StatisticsThe Bloomberg Economic Statistics screen can be used to display economic indicators such as Consumer Price Index (CPI), unemployment, housing, consumer confidence and many others for dozens of countries around the world. To access the Bloomberg Economic Statistics screen type ECST .Single Security synopsisThe next set of functions demonstrated all work on a single security. So to get started with each one, we type in the ticker symbol of a company, then press the EQUITY (F8) key. Then follow this up by typing in the name of the function.Company DescriptionThe company exposition screen provides an overview of the company including its industry, current and historical price chart and data, recent searching and dividend data and other summary information. There are a lend of 4 screens (press PG DOWN for additional screen). For example, assuming the target company is IBM, the command would be IBM DESBloomberg Historical PricesThe HP funct ion can be used to view a set of historical equity prices. Forexample, assuming the target company is IBM, the command would be IBM HPBloomberg Graph PricesThe GP function can be used to create a price graph of a security. Assuming the target company is IBM, the command would be IBM GPBloomberg Company NewsThe CN function can be used to search for news show articles mentioning a specific security. Assuming the target company is IBM, the command to search for news would be IBM CNBloomberg Cheat SheetsIn addition to the help screens that Bloomberg provides, there are also Cheat Sheets one or two page documents that provide quick access to many of the divers(prenominal) Bloomberg functions organized by asset type or by job function. To get started viewing Cheat sheets, use the function ttCHEAT to bring up the screenFor example given the above CHEAT screen, click on the link 1) Getting Started to view the Getting Started tackle sheets as shown to a lower placeClicking again on the 1) Getting Started link will display the actual cheat sheet for getting started. Various language versions are presented. Click on the link for the desired language and the two page PDF will be downloaded and open in Adobe Acrobat.Bloomberg Messaging SystemThe last portion of the Getting Started tutorial video introduces the Bloomberg Messaging system. This is basically an e-mail system built into the Bloomberg software that allows you to send meanings, screen captures and other materials to others on the Bloomberg network. To get started with the Bloomberg Messaging system, alone press the green MSG button or type in the function MSGMessages are listed in the inbox click on a message to view its contents.There is a yellow text box used to search for messages and buttons to create new messages, etc. Bloomberg News EssentialsThe Bloomberg News Essentials video is approximately 20 minutes long and focuses exclusively on the Bloomberg News functionality. Specific topics include dri lling down from the top level news function N down through different news categories to specific news articles. Custom news searches, screens and alerts are also covered. When going through this material pay particular attention to how the Bloomberg news is organized and the various methods used to browse and search for news articles.The Bloomberg Top News ScreenThe video tutorial begins with a look backward of the BLoomberg Top News screen. To access Bloomberg Top News press the green NEWS key or type N or you can type TOP .The default top news screen shows top news world wide. There are a set of Topic heading along the left side in the gray colored sidebar. Clicking on any one of those topics narrows the news search down. Clicking on any news headline will bring up the full news article.Once the news story is displayed, it can be printed, bookmarked by clicking on the star icon (or option 91)), or forwarded to a colleague using the Send Story feature. These are shown in the upper right corner of the screen. If the news story has an attachment it will be available under the 97) selection. In this example there is a chart attached to the story. The search field is in the upper left corner and allows you to search for keywords within the story. Note that this story has 3 pages. By scrolling to the end of the story you can view a section of Related News and Information in addition to the authors contact information.Customizing Top NewsThe Top news screen can be customized to filter and display only those news headlines relevant to the user. For example, the Top News pages by including only relevant topics selected form the list of categories on the right asshown hereBloomberg News Advanced SearchThe Advanced Search feature can be used to build up a sophisticated search on Bloomberg news (beyond looking for saucer-eyed keywords). From the Top News screen (N ), pull down the 97) Actions screen and click on the Create Advanced Search menu item. Searches can be pr otected and associated with alerts so that any new news article matching the advanced search criteria will be brought to your attention. For example, the advanced search below is set up to look for the phrases Share Buyback or Stock Buyback that appear in stories related to the Information technology and Telecommunications industries. The source of the news story should be Bloomberg News (BN).Bloomberg Launchpad EssentialsThe Bloomberg Launchpad is a graphical user interface that can be customized to create multiple screens or Views made up of market data, charts, news and other components. A view can consist of multiple pages that can be created, customized and saved. While going through this 30 minute video, it is diffuse to create your own Launchpad views along side the instructional video. Pay particular attention to the types of components (watch lists, news minder, etc.) that can be added to the Launchpad view and the different ways in which these components can be linked. Fo r example, the Monitor (watch list) component has a number of ways in which individual and collections of securities can be added to the watch lists and then linked to other components such as News.Below is an example of a Bloomberg Launchpad view showing a number of different components (click for a large image). A Market Monitor is in the upper left corner showing major market indexes for North America, Latin America (LATAM), Europe and Asia/Pacific. This monitor lizard is linked to the News/Research pane below such that clicking on a market index will bring up Bloomberg News filtered for that specific index and region. The monitor is also linked to the line chart in the upper right corner so clicking on one of the indexes causes the chart to display. An Economic Calendar is displayed below the line chart showing historical economic indicatorreleases. An intraday Market Map is displayed in the lower right corner and is also linked to the Market Monitor. The Market Map is an inte ractive map showing stocks by market capitalization broken down by industry and sector and colored according to their price gains (green) or losses (red) during the current trading day.Bloomberg API EssentialsThe Bloomberg API is a spreadsheet Add-in module for Microsoft Excel that provides various methods for bringing Bloomberg data directly into Excel. The Excel API video is the longest and probably the most detailed tutorial in the Essentials collection. Highlights of this 30 minute video include working with the different Wizards that are available to fetch different types of data. These wizs include info Navigation Download data for a single security from a set of categories including Company Summary, Financial/Valuation, Consensus Estimates, Ownership, consort Group Analysis, Options Credit and FX. Real- season / Historical Navigation Fetch real-time and historical market data including intraday and end-of-day data. Equity Screener The Equities Screen feature allows you to screen stocks based on different criteria. Financials / Estimates Provides the means to retrieve historical balance sheet and analyst estimates data. Technical Analysis navigator Similar to the historical data wizard but includes a collection of technical analysis indicators. Ultimately given a description of the final data set required, you should be able to identify the appropriate Wizard to run and/or or Bloomberg Excel function to use to fetch that data. Other features described in the video are the guidebook Library which is a collection of pre-designed spreadsheets that can be further customized.Below is a picture of the Bloomberg Ribbon bar running in Microsoft Excel 2010.Bloomberg API Data NavigationThe Data Navigation wizard provides a convenient way to download a set of related data for a single security. by and by launching the wizard and selecting a security (Apple (AAPL) in this example), a list of categories are presented including Company Summary, Financial/Va luation, ConsensusEstimates, Ownership, Peer Group Analysis, Options Credit and FX as shown belowAfter navigating from Company Summary to Overview, the resulting data can be dropped into Excel using the Drag to Excel button as shown belowBloomberg API Real Time / Historical DataThe Real Time / Historical data wizard provides a set of steps to ultimately create a formula (or set of formulas) in Excel that will fetch real-time data from the Bloomberg network or populate the spreadsheet with rows of historical data. The icon and drop down menus for the Import Data function are shown belowFor example, the Real-Time/Current wizard prompts for a security (AAPL in this example) and then a set of fields (PX_LAST for last price, PX_BID for invoke Price and PX_ASK for Ask price were selected). the result is a set of three Bloomberg BDP functions (Bloomberg Data Point functions) that pull the data from the Bloomberg network into Excel as shown below (note the formula in cell B2)Additional Re sources for the Bloomberg Excel APIBloomberg get rid ofers additional tutorials and other resources to help you learn even more about the API. An interactive Bloomberg Excel tutorial can launched using command function XATP XAPIThis tutorial launches MS Excel and provides a collection of example worksheets that document the various features of the Bloomberg Excel Add-in. Of particular interest are the large collection of BLoomberg-specific functions such as BDP, BDH, BDS, BCURVE, BEQS, and others. Bloomberg Equity EssentialsThe Bloomberg Equity Essentials video covers one of the four alternate Market Sectors for the Bloomberg Essentials program. This 35 minute video covers the main functions for researching equities (stocks) using the Bloomberg terminal.Bloomberg Fixed Income EssentialsThe Bloomberg Fixed Income Essentials video is 25 minute in duration and covers the main functions for searching and analyzing fixed income instruments such as collective bonds, municipal bond and government treasuries. The Fixed Income video is one of four alternate Market Sector areas.Bloomberg Foreign Exchange (FX) EssentialsThe Bloomberg Foreign Exchange (FX) Essentials video is 35 minutes in length and covers various foreign exchange instruments such as spot FX, forwards, swaps and interest rate products.Bloomberg Commodities EssentialsThe Bloomberg Commodities Essentials covers the use of Bloomberg to monitor and study the spot and futures commodities markets. This video is 27 minutes long and represents one of the four alternate Market Sector specialties in the Bloomberg Essentials program.In the next pages I will provide some tips on taking the exams. Taking the Bloomberg Essentials ExamsOnce you have reviewed the four Core videos you will be eligible to take the Core Essentials exam. From the BESS screen click on the link to View and Take Exams. The Master Exams screen will appear as shown belowUsually the first exam to be taken will be the Core Essentials exam with Mnemonic COREESS. When you are ready to take the exam click on this link and the exam will launch. Taking the Bloomberg Essentials Core ExamWhen the Bloomberg Core Essentials (COREESS) exam launches it will present a notice about the grading policy for the exam. Note that the exam is not graded until answers to all 30 questions have been submitted. Pressing the Menu button will close this notice screen and the exam will start off with question number 1.Below is an example question and answer format (the actual question and answers have been obscured). Answering a question is a two step process First click on your answer choices, and then click on the red Submit button at the bottom of the screen. You cannot cover to the next question until the current question is submitted. Note also that the entire exams answers are not checked until the last question is submitted. act answering questions and Submitting answers until you reach the last (30th) question. Bloomberg UniversityBloombe rg University is a collection of help and documentation guides along with schedules and sign-up sheets for Bloomberg training events. To access Bloomberg University use the code BU to bring up the screenOf particular interest to new Bloomberg users are the various Cheat Sheets one or two page documents that provide quick access to many of the different Bloomberg functions. TO get started viewing Cheat sheets, use the code CHEAT to bring up the screenFor example given the above CHEAT screen, click on the link 1) Getting Started to view the Getting Started cheat sheets as shown belowClicking again on the 1) Getting Started link will display the actual cheat sheet for getting started. Various language versions are presented. Click on the link for the desired language and the two page PDF will be downloaded and open in Adobe Acrobat.ConclusionsIn this series of posts I have covered a very basic introduction to Bloomberg including creating your own Bloomberg account and going through th e Bloomberg Essentials training.